Advertising

The purpose of this qualification is to ensure that qualified learners understand advertising agency processes, systems and technical methods in general, and specialise in the processes, systems and technical methods that they are (to be) involved in by achieving specific competence.

These processes, systems and technical methods refer to copywriting, art direction and design, client service, media buying, television/radio production, and print production.

Through this course, you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You’ll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions.

After completing this course you’ll be able to use integrated marketing & advertising communications in the process of creating valuable brands and winning your consumers

Learning Outcomes:

• Source and analyse information required for advertising decision-making.

• Present ideas and make recommendations regarding appropriateness and relevance of ideas and recommendations.

•  Interpret information for advertising assignments to determine resource requirements.

• Evaluate advertising assignment progress.

• Evaluate advertising assignment outputs.

• Implement and coordinate advertising assignment activities according to brief.