Advertising copywriting Minor

by Savannah College of Art and Design (SCAD) Claim Listing

Students learn the fundamentals of writing persuasive and attention-grabbing ad copy and applying branding strategies to a range of media, from Web platforms to broadcast campaigns. The minor emphasizes polished writing combined with innovative and strategic thinking.

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Course Details

Students learn the fundamentals of writing persuasive and attention-grabbing ad copy and applying branding strategies to a range of media, from Web platforms to broadcast campaigns. The minor emphasizes polished writing combined with innovative and strategic thinking.

  • ADBR 150 Introduction to Advertising: Concept to Content

  • ADBR 304 Copywriting: Inventing the Brand Personality

  • ADBR 314 Copywriting: Brand Voice Across Platforms

  • ADBR 334 Copywriting: Immersive Brand Narratives

  • ADBR 374 Copywriting: Brand Films and Social Content

  • Atlanta Branch

    1600 Peachtree St., NW, Atlanta

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