Students learn the fundamentals of writing persuasive and attention-grabbing ad copy and applying branding strategies to a range of media, from Web platforms to broadcast campaigns. The minor emphasizes polished writing combined with innovative and strategic thinking.
Students learn the fundamentals of writing persuasive and attention-grabbing ad copy and applying branding strategies to a range of media, from Web platforms to broadcast campaigns. The minor emphasizes polished writing combined with innovative and strategic thinking.
ADBR 150 Introduction to Advertising: Concept to Content
ADBR 304 Copywriting: Inventing the Brand Personality
ADBR 314 Copywriting: Brand Voice Across Platforms
ADBR 334 Copywriting: Immersive Brand Narratives
ADBR 374 Copywriting: Brand Films and Social Content
Welcome to SCAD
Offering more degree programs and specializations than any other art and design university, SCAD is uniquely qualified to prepare talented students for professional, creative careers.
SCAD history
The Savannah College of Art and Design was founded in 1978 by Richard G. Rowan, Paula Wallace, May L. Poetter and Paul E. Poetter to provide college degree programs not previously available in southeast Georgia and to create a specialized professional art college to attract students from throughout the United States and abroad. The curriculum was established with dual goals of excellent arts education and effective career preparation for students. Today, with multiple locations and online distance education offerings, SCAD continues to assiduously adhere to these goals.
SCAD was legally incorporated in the state of Georgia Sept. 29, 1978. A board of trustees was established, and the search was begun for a competent faculty and an appropriate facility.
In the spring of 1979, SCAD purchased and renovated the Savannah Volunteer Guard Armory to serve as the first classroom and administration building. The historic significance of the 1892 structure was recognized by its nomination for inclusion in the National Register of Historic Places. Named Poetter Hall in honor of two of the founders, the building remains in active use by SCAD today.
SCAD prepares talented students for creative professions through engaged teaching and learning in a positively oriented university environment.
SCAD is a private, nonprofit institution accredited by the Southern Association of Colleges and Schools Commission on Colleges (1866 Southern Lane, Decatur, Georgia 30033-4097; telephone number ******) to award baccalaureate and masters degrees. The university confers Bachelor of Arts, Bachelor of Fine Arts, Master of Architecture, Master of Arts, Master of Fine Arts, as well as undergraduate certificates. The professional M.Arch. degree is accredited by the National Architectural Accrediting Board. SCAD is licensed by the South Carolina Commission on Higher Education. The SCAD interior design Bachelor of Fine Arts degree offered at SCAD Atlanta and SCAD Savannah is accredited by the Council for Interior Design Accreditation, 206 Cesar E. Chavez Ave SW, Suite 350, Grand Rapids, MI 49503.
Class sizes at SCAD are small, allowing each student the opportunity to receive individual attention. Faculty members have distinguished backgrounds in their fields. The international faculty and student body come from all 50 states and more than 100 countries. An English as a Second Language program and dedicated international student services staff are available to assist international students with the adjustment to university life in the United States.
SCAD mission
SCAD prepares talented students for creative professions through engaged teaching and learning in a positively oriented university environment.
SCAD vision
SCAD will be globally recognized as the preeminent source of knowledge in the disciplines we teach.
SCAD values
Be Strategic. Research and measure to guide work and document results.
Be Innovative. Generate new ideas and relevant solutions.
Be Positive. Approach all endeavors with enthusiasm.
Be Collaborative. Embrace and act upon our collective genius.
Be Transformative. Create life-changing experiences.
Be Compassionate. Treat everyone with kindness and care.
Whether you are sending out a press release, communicating internally with a memo or promoting your own skills on LinkedIn, strong writing skills are the key to success. Â Come away with the tools and techniques you need to improve your copywriting skills
New York City is the advertising capital of the world, so it should come as no surprise that the advertising program at the School of Visual Arts attracts the finest students and draws faculty from the best of the city’s advertising industry.
With information being delivered in a variety of ways—from online-only publications to print magazines, and often hybrid models of both—the role of today’s copy editor is multi-faceted, requiring a nimbleness to move from one topic to another quickly while maintaining an in-the-moment focus o...
This portfolio-building hands-on course is a great way for mid level students interested in advertising and ad minors from allied fields (filmmaking, TV, creative writing, photography, design, marketing, etc.) to create a comprehensive ad plan answering a creative brand problem.
When you study copywriting at M.AD School, you’re always learning something new.In the same week you might write a video series for YouTube, strategize a campaign with an art director and present your new product idea, a donut shaped burger, to BurgerKing’s global marketing director.
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