This portfolio-building hands-on course is a great way for mid level students interested in advertising and ad minors from allied fields (filmmaking, TV, creative writing, photography, design, marketing, etc.) to create a comprehensive ad plan answering a creative brand problem.
DurationThis portfolio-building hands-on course is a great way for mid level students interested in advertising and ad minors from allied fields (filmmaking, TV, creative writing, photography, design, marketing, etc.) to create a comprehensive ad plan answering a creative brand problem.
Students’ final product is a formal presentation and ad plan, complete with research, strategy, produced creative concepts, and media recommendations.
Columbia College Chicago is an undergraduate and graduate institution whose principal commitment is to provide a comprehensive educational opportunity in the arts, communications, and public information within a context of enlightened liberal education.
Columbia’s intent is to educate students who will communicate creatively and shape the public’s perceptions of issues and events and who will author the culture of their times.
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