Affiliate Marketing Essential

Course Objectives:

• The learner will be able to examine key components of an organisation’s affiliate marketing strategies and develop an implementation plan in alignment to the organization’s overall marketing strategy.
• The learner will be able to analyse different affiliate partners and platforms to develop an affiliate marketing portfolio for organization’s products and services.
• The learner will be able to examine policies and guidelines on affiliate marketing and analyse critical factors on affiliate partners selection.
• The learner will be able to review affiliate marketing campaign management and monitor performance metrics on ROI (Returns on Investment)

Course Content

Affiliate marketing is a digital marketing model that connects retailers with independent sales and marketers who are willing to invest time and money to sell their products. Most of the available affiliate marketing models are based on performance which means that retailers only pay when the affiliate delivers a specific customer action. In ecommerce, it can be an online purchase which makes affiliate marketing a cost-effective way for retailers.

Minimum Entry Requirement

Our target audience include marketing/sales executives and managers who are in the retail sector for at least a minimum of six months and wish to upskill as well as individuals who are interested in a career in digital marketing.