This course reviews four cornerstones that define an Agile marketing project: iterative and incremental delivery, empirical process control, self-organized teams and information radiators
DurationThis course reviews four cornerstones that define an Agile marketing project: iterative and incremental delivery, empirical process control, self-organized teams and information radiators.
Participants will have the opportunity to experience different elements of an Agile marketing project, from iterative and incremental delivery to empirical control of the progress of work on a project, in a highly interactive workshop environment.
Learning Outcomes:
Our top ranked business programs* combine theory with practical application, emphasizing business fundamentals and critical thinking. Our professional development
Programs are designed to help individuals and organizations achieve hard-hitting business results through relevant, integrated and action-oriented learning.
This course is designed for marketing professionals who are responsible for researching, developing, and spearheading initiatives within their organization.
Our marketing program will help students learn the theory and practice of marketing from experienced marketing professionals while keeping such challenges in mind.
Students will understand how companies use marketing strategies to achieve organizational objectives. Through assignments and projects, students will make strategic marketing decisions related to product, pricing, distribution, and marketing communication.
In this course, students will examine how marketing is practiced in Canadian business today. They will explore the purpose of marketing, the environmental forces, how target customers are identified and the process of market segmentation and positioning.
In this course you will learn what makes marketing a critical activity in business growth, exploring the broad principles and practices of marketing from a practical perspective.
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