The course will emphasize quantitative analysis with support from qualitative techniques. Quantitative analysis will provide numerical support for making the business case for or making choices within CRM.
DurationAs data and information continue to become more readily accessible to both firms, their competitors, and consumers, one of the ways that firms will be able to maintain competitive advantage will be through actively nurturing their consumer and potential consumer relationships.
The course will emphasize quantitative analysis with support from qualitative techniques. Quantitative analysis will provide numerical support for making the business case for or making choices within CRM.
Qualitative supporting analysis will support influencing stakeholders and managing expectations internally of CRM programs. A blend of both is required to navigate the complexity of the consumer data space and effectively implement a CRM program.
Pursue Your Career Interests
Whether you are just thinking about what you’ll take in school, already majoring in business, or starting on your professional path, this program helps you discover the business area that’s right for you. You will experience Ivy League faculty through one of the nation’s top business schools and the top ranked global MBA program according to Financial Times. At the center of world commerce, we offer a faculty of leaders renowned in their fields.
You will acquire the tools you need for your future from expert practitioners. All programs are 100 percent online, allowing you to study at your own pace. You’ll be guided by mentors and collaborate with motivated peers from around the globe. You will also complete a final project and receive a certificate of participation from Columbia Business School.
How You Will Benefit
Online programs are available throughout the year — pick a subject that fits your passion and your schedule
Experience what it’s like to take a program designed by Columbia Business School faculty
Flexible learning: lectures by professors are delivered through dynamic videos, so you can tune in whenever your schedule allows — the ultimate in flexibility
Work with mentors who can support you and answer questions as you deepen your learning experience
Earn a certificate of participation from Columbia Business School
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