B.A. In Graphic Design

The profession of the graphic designer consists of projects that involve graphic design and visual identity: complete visual projects that include symbols, logos, trademarks, visual- identity systems, equipment and orientation, packaging, signage, and general information.

Prominent in this group is the publishing industry, with publications, books, catalogs, magazines, booklets, posters, folders, and printed matter of every kind, as well as the television and motion picture media.

From the esthetic-cognitive and social point of view, the task of design is understood to mean a way of capturing reality, confronting problems in their entirety, of translating reality into a system of objects with their technical, ethical, and aesthetic aspects. 

For all of these reasons, graphic design has achieved the status of a full-fledged and respectable profession and sits among the most successful of the new professions.

There is every reason to believe that this boom will continue, in harmony with the expansion and progress of the technologies of graphic and audiovisual communication. 

The Graphic Design curriculum at JMVU has been structured to train designers to reach a high academic level, with optimum levels of quality.

Unlike many educational centers, whose curricula place the emphasis almost exclusively on technical and practical matters, the curriculum of Jose Maria Vargas University has the special feature of combining theory with practice.

We believe that the study of Art History, Theory of Form, Theory of Design and Styles, Theory of Color, and the like, which are indispensable in the field of theory, combined with the study of Graphic Design, other technical disciplines, research in the field, and the completion of workshop classes result in a program that leads to the formation of an excellent graphic designer. 

Program Objectives 

• Describe the role of design to make informed decisions and solve problems. 
• Relate the history of art and design. 
• Apply principles of design. 
• Demonstrate photographic and graphic image skills. 
• Use effective communication skills in visual, written and oral forms. 
• Analyze, discuss, and critique different media. 
• Use graphic technology, digital media, and print media. 
• Describe different technical processes and procedures used in film and television 

This program is offered exclusively in English or in Spanish.