BA (Honours) Mass Communication

by First City University College Claim Listing

This programme equips students with the relevant skills and in-depth knowledge required to keep up with the ever-changing demands of the media and communications industry. The programme covers a wide scope of media fundamentals, including public relations and communication, media planning and manage

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img Duration

3 Years

Course Details

This programme equips students with the relevant skills and in-depth knowledge required to keep up with the ever-changing demands of the media and communications industry. The programme covers a wide scope of media fundamentals, including public relations and communication, media planning and management as well as practical skills necessary to become an effective communicator. 

The programme objectives are to:

  • Equip students with media & communication knowledge and skills for today’s dynamic and challenging business environment.
  • Equip students with skills in multimedia, digital communication, digital publishing, photojournalism, and project management.
  • Equip students with communication, teamwork, leadership, entrepreneurial, social and problem-solving skills.
  • Produce graduates who can work globally and engage in research and life-long learning.

Year 1 (2 Semesters)

  • Public Speaking
  • Introduction To Mass Communication
  • Fundamentals of Public Relations
  • Journalism Studies
  • Communicative English
  • Mass Media and Society
  • Writing For Mass Communication 1
  • Interpersonal Communication
  • Integrated Marketing Communication
  • Creative and Critical Thinking

Year 2 (2 Semesters)

  • Writing For Mass Communication 2
  • Approaches To Media And Culture
  • Photojournalism
  • Digital Storytelling and Production
  • Audience and Reception Studies
  • Mass Communication Theories
  • Mass Communication Research Methods
  • Principles of Translation
  • Public Opinion and Persuasion
  • Applied Organizational Communication

Year 3 (2 Semesters)

  • Communication Law And Ethics
  • Media Planning
  • Asian Media
  • Crisis Management in Communication
  • Customer Relationship Management
  • Human Resource Management
  • Communication Technologies
  • Global Media And Communication
  • Mass Communication Project
  • Webpage Design
  • Desktop Publishing
  • Industrial Training

Entry Requirements

  • Stpm – Minimum 2cs And 5 Credits In Spm (including English)
  • Uec – Minimum 5bs (including English)
  • Gce A-level – Minimum 2es
  • Foundation / Matriculation – Pass With Minimum Cgpa 2.0
  • Diploma – Pass With Minimum Cgpa 2.0 In Diploma In Mass Communication / Diploma In Business Administration Or Its Equivalent
  • Other Qualifications – Equivalent Qualifications Which Are Recognized By The Malaysian Qualifications Agency

Education Pathways

  • Entry into our full-time/part-time Master in Business Administration (MBA) programme with special Alumni tuition fees.

Career Opportunities

  • Media
  • Corporate Communications
  • Advertising
  • Public Relations
  • Marketing
  • Event Management
  • Broadcasting
  • Journalism
  • Petaling Jaya Branch

    No. 1, Persiaran Bukit Utama, Bandar Utama, 47800, Petaling Jaya

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