This programme equips students with the relevant skills and in-depth knowledge required to keep up with the ever-changing demands of the media and communications industry. The programme covers a wide scope of media fundamentals, including public relations and communication, media planning and manage
This programme equips students with the relevant skills and in-depth knowledge required to keep up with the ever-changing demands of the media and communications industry. The programme covers a wide scope of media fundamentals, including public relations and communication, media planning and management as well as practical skills necessary to become an effective communicator.
The programme objectives are to:
Year 1 (2 Semesters)
Year 2 (2 Semesters)
Year 3 (2 Semesters)
Entry Requirements
Education Pathways
Career Opportunities
Vision
Empowering Students to be Globally Competitive
Mission
To Provide Affordable Quality Higher Education for an Enriching Future
Our Achievements And Milestones
In 1990 Established as Kolej Swasta Bandar Utama (KSBU) in 6 units of 4-storey shop-offices in Damansara Uptown, Petaling Jaya, Selangor.
Franchised UK Higher National Diploma (HND) programmes from Nottingham Polytechnic (now Nottingham Trent University) and Anglia Polytechnic (now Anglia Ruskin University) with agreement for our successful students to enrol into the final year of their relevant honours degree programmes.
This programme caters for students who wish to develop a successful career in the journalism and media industry. With industry driven content, the programme offers a teaching and experiential learning experience that prepares students with enhanced and progressive skills for professional media repo...
Upon graduation, students will be equipped with the knowledge and skills to be at the forefront of the creative digital media industry both locally and internationally. With the acquired knowledge and skills, students will be able to embark in careers or become an entrepreneur in the creative indus...
The media communication program is designed to produce graduates and professional media practitioners who are innovative, dynamic, critical, responsible and ethical in generating and communicating information for the mass media.
The department of journalism and communication studies aims to equip students with the knowledge and skills that enable them to embark on a successful career in the field of mass communication and media. The specific objective of the programme is to impart to students the latest mass communication ...
You’ll build the skills needed to research and analyse the political, social, economic and cultural implications of digital technologies and industries, as well as the ability to design and manage the use of digital technologies to solve social problems. When you graduate, you’ll be prepared fo...
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