BA(Hons) Business and Events Management

Study our contemporary BA(Hons) Business and Events Management degree and benefit from embedded opportunities to gain practical experience, enhancing your employability. Engage with industry professionals and get practical events experience through placements, studying abroad and live briefs.

Why study business and events management?

• Events play an important role in economic development and social wellbeing, helping to achieve business objectives like community cohesion. The event industry has seen significant growth and is now worth £42.3 billion in the UK alone. It offers diverse and exciting career opportunities around the world.
• Our contemporary BA(Hons) Business and Events Management covers all the essential areas of business with a specialist focus on events management. From concept design and planning to delivery and evaluation, youll see the events process through from start to end.

Why UWE Bristol?
Our curriculum is designed to challenge your thinking and develop your entrepreneurial mindset. Youll explore professional practice, research, sustainability, and more, all while engaging with industry professionals through pitches and guest lectures.

• From day one, youll engage in real-world learning experiences through our embedded Professional Practice Stream. This stream supports your development, enabling you to work closely with your Group Mentor and Personal Tutor and develop a portfolio of practice for potential employers.
• Your final year will include real-world practice modules, such as a client project, designed to enhance your CV and prepare you for the professional world. Plus, youll have the chance to gain industry experience through sandwich year placements, study abroad opportunities and live briefs.

Where can it take me?

• Youll be able to apply your knowledge and skills to all types of events  – large and small, indoor and outdoor, corporate and independent. You’ll get a holistic understanding of how organisations operate, while honing the hands-on skills needed for a successful career in events management.
• This course will prepare you for a career in events and beyond. You’ll have access to careers in the wider business world, such as marketing and project management, in organisations from smaller agencies to large workforces. You could also apply your skills to start your own events enterprise or become a freelancer.

Content
The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year one
You'll study:

• Entrepreneurial Decision Making for Marketing and Events 
• Events and Economies 
• Management and Organisation Behaviour 
• Professional Knowledge: Events Principles 
• Using Financial Information for Events. 

Year two
You'll study:

• Event Experience Design 
• Events Strategy and Project Management 
• Operations Logistics and Policy for Events 
• Professional Skills : Events Research and Practice
• Staging and Evaluating Events. 

Placement year (if applicable)

• If you study on the five year (sandwich) course, you'll spend a year away from the University on a work or study placement after Year two.
• Depending on which you choose, you'll either complete a Practise Based Learning or Study Year Abroad Learning module.
• See the Placements and Fees sections for more information.

Final year
You'll study:

• Professional Development : Event Consultancy 
• Specialised Events Practice. 

Plus, one optional module from:

• Cross Cultural Learning 
• Work Based Learning. 

Plus, one optional module from:

• Brand Evolution: Identity, values and market edge 
• Corporate Events 
• Project Management with Data Analytics. 

Plus, one optional module from:

• Humans vs AI: Leading and Managing Change for Future Organisations 
• Marketing in a Digital World. 

Learning and Teaching

• Learning and teaching on this course emphasises active participation and learning by doing, supporting you to gradually become more independent in your learning as you progress through the course. Each module is inspired and informed by a learning and teaching approach that enables you to prepare for and participate in your classes and practise your skills.
• Youll prepare by engaging with suggested materials, such as pre-recorded lectures, to gain background knowledge. This will support you to participate in timetabled interactive sessions, applying your knowledge to develop your understanding and skills. Finally, you’ll practise applying your knowledge to real-world business challenges.
• Learn through a mixture of lectures, tutorials and workshops, involving both individual and group work. Youll explore a variety of course materials and activities, such as case studies, live briefs, portfolios, pitches, presentations, online exercises and simulations. You’ll also interact with guest practitioners and speakers and undertake professional practice field visits.

Study time

• In a typical week, you could expect to be timetabled with academic staff for an average of 12 hours. Youll also engage with a range of additional academic and professional development activities, and work on practice and assessment tasks through independent self-study for 28 hours per week on average. 
• The balance between taught sessions and independent study hours may vary between modules and at points across the academic years. This enables both the development of new skills, concepts, and knowledge and to facilitate the space to produce assessment tasks.

Assessment

• Our assessment strategy focuses on developing subject knowledge, practical skills and professional attributes within key business environments, including your chosen area of specialism. The scaffolded structure ensures your assessments progressively challenge you as you advance through each year of the course.
• Youll be assessed through a broad range of methods, such as written assignments, presentations and posters, projects, case studies, reports, examinations and set exercises. 
• Throughout the course, youll also complete a professional practice portfolio of evidence, alongside a reflective workbook to document your own personal development. Your portfolio will demonstrate that you have developed the required professional skills and attributes for a career in business.
• In your professional practice modules, youll be encouraged to engage in collaborative learning and contribute to group tasks as part of your assessments. These modules will include support through mentor groups to facilitate your collaborative learning.

Careers / Further study

• Our BA(Hons) Business and Events Management combines creativity, business acumen, and practical experience in the business environment and events context. Practical experience is embedded into the curriculum, enabling you to engage with placements, internships, paid work, volunteering, cross-cultural teamwork or overseas study.
• This includes the modules for the sandwich year placement, the study year abroad module and a work-based learning module for students in employment. Youll also have the chance to complete a global teams live brief module, enabling you to gain experience in an international context.
• In your final year, youll have a choice of real-world practice modules, including a capstone module choice which draws together learning into practice. Another choice is our beyond campus module, which focuses on student-centred, practice-led activity to enhance your CV.
• Youll also benefit from extracurricular activities, including seminars, workshops and a guest lecture series. You’ll develop a diversified skillset, including technical skills, digital literacy, critical thinking, ethical values, collaboration, enterprise and communication, problem solving, project management and presentation skills.
• In todays business world, digital skills are essential. This course covers digital literacy and emerging technologies like AI, along with the latest research in ethics and sustainability. Youll explore your role in shaping a sustainable future through real case studies, giving you a competitive edge.
• The course opens a broad range of career paths as an events professional. These include roles such as event project manager, event marketing manager, and event experience officer. 
• You could also apply your skills to start your own events enterprise or work in another area of business, such as marketing. You could also go on to complete further study in a related business area, such as a postgraduate degree.