BA (Hons) Events Management

Our BA (Hons) Events Management course offers you exciting opportunities to manage a range of different events and secure essential professional experience. That's why you can expect to enjoy excellent career prospects in the arts, culture and music, exhibitions and venues, and tourism and hospitality industries.

Event Management roles require people who are level-headed and well organised but also enthusiastic, creative and dynamic. Teamwork is a crucial part of running any successful event and in your second year you have the chance to create, develop and manage your own live event as part of a team, working with real clients, venues and attendees.

Festivals, meetings, conventions, exhibitions and sports events all make up the events industry, and you will have plenty of opportunities to get a feel for different kinds of events from field trips, attending live events and expert guest speakers.

You will also gain hands-on experience working for a variety of clients at locations and venues across the country. Liverpool is well known for its thriving events scene. Events such as Sound City, Africa Oye, World Gymnastics Championships 2022, Liverpool International Music Festival (LIMF) and The Good Business Festival all put Liverpool on the map as a big player in the events industry.

Events Management Top-Up

• This one year, full time, top-up degree is ideal for students who are completing/already hold a relevant HND, relevant Foundation degree, or Diploma and want to top-up their qualification and boost employment prospects by gaining an honours degree. The Top Up programme joins the Level 6 (3rd year) students on the Events Management degree.
• In addition to the University's standard entry requirements, you should have one of the following: a Foundation Degree with 60% or above in a relevant subject or a relevant HND with overall Merit (240 credits).

Why study Events Management at Liverpool John Moores University?

• LJMU ranked 3rd university in the UK for hospitality, leisure, recreation and tourism degrees (The Times UK University Rankings 2025)
• A practical and applied curriculum with guest speakers, industry links and field trips
• Amazing opportunity to run your own live event
• Option to undertake a year-long work placement and study abroad opportunities 
• This programme is also available as a Top Up Level 6 entry degree
• 91% of students surveyed said the teaching staff on our business courses were good at explaining things (National Student Survey 2024)
• Shortlisted for the Times Higher Education Awards 2024 Business School of the Year

Professional accreditation/links

• We are members of the Association of Events Management Education (AEME) and regularly work with them to develop the programme. LJMU is also a member of the Liverpool Local Enterprise Partnership, which allows access to guest speakers. 

Employability

• The events industry is big business and you can expect to enjoy varied career opportunities both in the UK and overseas after graduating with a BA (Hons) degree in Events Management.
• Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors.  These include Everton Football Club, Kellogg company, Santander and Deloitte.
• Business visits and events are worth over £22 billion to Britain’s economy and the value of business transacted at trade events is estimated to generate over £100 billion a year. As such, you can expect to enjoy excellent career prospects in areas like event administration, sport, arts, music, conventions, exhibitions, meetings, event-related venues, event tourism and event hospitality. There will be opportunities in all sectors – commercial, local authority and voluntary – or you could even set yourself up as a self-employed events professional.

Student Futures - Careers, Employability and Enterprise Service

• A wide range of opportunities and support is available to you, within and beyond your course, to ensure our students experience a transformation in their career trajectory. Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose.
• Every student has access to Careers Zone 24/7, LJMU's suite of online Apps, resources and jobs board via the LJMU Student Futures website. There are opportunities for flexible, paid and part-time work through Unitemps, LJMU's in-house recruitment service, and we also offer fully funded Discovery Internships.
• One-to-one careers and employability advice is available via our campus-based Careers Zones and we offer a year-round programme of events, including themed careers and employability workshops, employer events and recruitment fairs. Our Start-Up Hub can help you to grow your enterprise skills and to research, plan and start your own business or become a freelancer.
• A suite of learning experiences, services and opportunities is available to final year students to help ensure you leave with a great onward plan. You can access LJMU's Careers, Employability and Start-up Services after you graduate and return for one-to-one support for life.

Go abroad

• LJMU aims to make international opportunities available to every student. You may be able to study abroad as part of your degree at one of our 100+ partner universities across the world. You could also complete a work placement or apply for one of our prestigious worldwide internship programmes. If you wanted to go abroad for a shorter amount of time, you could attend one of our 1-4 week long summer schools.
• Our Go Citizen Scheme can help with costs towards volunteering, individual projects or unpaid placements anywhere in the world. With all of these opportunities at your feet, why wouldn’t you take up the chance to go abroad?

What you will study on this degree

• Please see guidance below on core and option modules for further information on what you will study.

Further guidance on modules

• Modules are designated core or optional in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations. Whilst you are required to study core modules, optional modules provide you with an element of choice. Their availability may vary and will be subject to meeting minimum student numbers.

Where changes to modules are necessary these will be communicated as appropriate.

Level 4 Core modules

• The Events Industry 20 credits
• Academic Skills and Digital Literacy 20 credits
• Introduction to Management and Leadership 20 credits
• Event Operations 20 credits
• Creative Event Design 20 credits
• Marketing for Tourism and Events 20 credits

Level 5
Core modules

• Employability Skills 20 credits
  Event Planning 20 credits
  Research Design 10 credits
  Practical Digital Marketing Skills 20 credits
  Human Resource Management for Events 20 credits
  Event Production 20 credits

Optional Modules

• Business Ethics 10 credits
• Modern Language for Business 10 credits
• Sandwich Year - Sport, Events and Tourism 120 credits
• Study Year Abroad - Sport, Events and Tourism 120 credits
• Study Semester Abroad - Sport, Events and Tourism 60 credits

Level 6
Core modules

• Dissertation 40 credits
• Policy, Politics and Events 20 credits
• Strategic Management 20 credits
• Responsible Events Management 20 credits

Optional Modules

• Entrepreneurship and Innovation 20 credits
• Business Consultancy 20 credits

Teaching and work-related learning

• Excellent facilities and learning resources
• We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.
• Teaching is via a combination of lectures, workshops, online activities and small-group tutorials in which you can discuss course material more informally. In addition, you will be expected to attend live events, undertake site visits, carry out your own research online and join relevant events associations and societies.
• We also offer the opportunity to undertake an optional field trip that will allow you to contextualise theory, experience a new destination and have fun. Previous destinations have included Edinburgh, Newcastle and Amsterdam. 

Work-related Learning

• Throughout the course we encourage you to develop your skills and experience the world of events through a range of work-related learning options. Employers offer opportunities to all Event Management students via our online noticeboard, EventStart. So you could find yourself working at prestigious music concerts, convention and exhibition venues, fashion shows, award dinners or cultural events. 
• In level 5 you get the opportunity to plan, stage and evaluate your own live event, giving you valuable work-related experience whilst raising money for a charity of your choice.
• The best way to immerse yourself in the industry, however, is to undertake a year’s work placement between your second and third year, either in the UK or overseas. This will show you what it’s really like to work full time in the industry and get the buzz that comes with running a successful event. You will also put into practice what you have learnt during the course and gain new skills to add to your CV, which will significantly boost your employability.

Support and guidance

• Dedicated personal tutor, plus study skills support
• You will be allocated a personal tutor with whom you can discuss course-related issues, work on a personal development plan and set your own targets. You will have scheduled one-to-one meetings with your tutor, but they can be approached at any time should you need additional support.

Assessment

• Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.
• We recognise that all students perform differently depending on how they are assessed, which is why we use a range of assessment methods. These vary according to the module, but they could include: 

Written work

• Presentations (group or individual)
• Practical assessments
• Portfolios (including e-portfolios)
• Planning and implementing your own ‘live’ event
• Feedback is given for each assessment, as we believe this is vital in helping you to identify your strengths as well as areas where you may need to put in more work.