BA (Hons) Events Management

Our BA Events Management degree will provide you with the knowledge and skills you need to thrive in a vibrant industry that contributes an estimated £36 billion to the UK economy. The course is designed with your events career in mind; it is accredited by the Institute of Hospitality, ensuring you are well-prepared for events management jobs upon graduation.

You will:

• Learn just a few miles away from some of London's most famous events venues – including the Excel Centre, O2 Arena and the London Stadium
• Have access to some of the most exciting cultural pioneers in the world; and
• Benefit from events placements and guest lectures held with industry leaders across the capital.

What makes this course different

• Build a network- Our experts have connections with big names in tourism, hospitality and events. We’ll introduce you to our network, help you gain experience, and invite you on industry trips across the capital to succeed as a graduate.
• 1st in the Country- Our Tourism, Transport and Travel courses ranked 1st in the UK in 3 categories including “Learning Opportunities” & “Wellbeing Support” in the 2024 National Student Survey. (National Student Survey 2024, Results published 10 July 2024)
• Professional events experience- Study work-based projects, learn from guest speakers, visit exciting events organisations throughout the capital and build your professional portfolio.

Course modules
Foundation Year

Get a strong foundation in a number of areas in events management. Learn about customer satisfaction, good communications and further develop your academic skills.

• Developing Academic Skills Core Module
• Developing Academic Literacy Core Module
• Introduction to the Experience and Visitor Economy Core Module
• Communication Management in Hospitality, Events and Tourism Core Module
• The Customer Experience Core Module
• Employability in Hospitality, Events and Tourism (Mental Wealth) 

Year 1

The first year is focused on building key skills in events management while cementing the basics of good business, such as people management and marketing. These will all form a strong foundation for you in your events career.

• Personal Skills for Hospitality, Events and Tourism (Mental Wealth) Core Module
• The Business Environment for Hospitality, Events and Tourism Core Module
• Introduction to People, Organisations and Management Core Module
• Understanding Hospitality, Event and Tourism Experiences Core Module
• Service and Experience Marketing Core Module
• The Event Industry: Concepts and Approaches Core Module

Year 2

In the second year, you will study core modules that cover different practical aspects of event planning, including design and theming, finance, law and leadership. You will have the chance to choose from several optional modules that allow you to focus on themes such as e-business, destination marketing, social media or food and beverage management. You will also have the option of undertaking a work-based project that takes the form of a real internship at an events organisation.

• Principles of Event Theming and Design Core Module
• Finance for Hospitality, Events and Tourism Core Module
• Leadership in Hospitality, Events and Tourism Core Module
• Professional Practice in Hospitality, Events and Tourism (Mental Wealth) Core Module
• Celebration, Ritual and Culture in the Events Industry Core Module
• Professional Development in Practice - Internship Optional Module
• Food and Beverage Management Optional Module
• Hospitality Management and Service Delivery Optional Module
• Destination Marketing Optional Module

Optional Placement

• Placements are integral to our event management course, helping you build a strong portfolio that enhances your prospects for event management jobs.
• Optional placement Optional Module

Year 3

The third year is the overseas placement year for international events students or the final year for those taking the core BA degree programme. You will focus on an individual research project, consultancy project or enterprise project (for events entrepreneurship students). This will give you the chance to apply your skills to a practical project of your choice. You will study core modules covering innovation and enterprise, conferences, sports and event tourism, and event contracts with further optional modules to choose from.

• Meetings, Incentives, Conferences and Events (MICE) Core Module
• Sport and Event Tourism Core Module
• Financial and Revenue Management Core Module
• Research Project Core Module
• Entrepreneurship and Innovation in the Experience Economy (Tourism, Hospitality & Events Industries) Core Module
• Exploring Professional Practice in Hospitality, Events and Tourism (Mental Wealth) Core Module

Your future career

• The events management course covers a wide range of topics that are essential for a career in events management. We will also cover broader themes in business management that will root your understanding of events in the wider business environment. This will help you to remain flexible in the job market and contribute more to your employer.

Industry links

• Our Institute of Events, Hospitality and Tourism has links with a range of corporate bodies and entrepreneurs in the events and hospitality industry.
• These industry links are crucial for our event management degree, offering you opportunities to network and secure event management jobs. Through these connections, you may find event management positions and even secure roles as event management interns during your studies.

Graduate employers

• Our graduates go on to work for a wide range of employers - either events-specific companies or as events specialists in other organisations. 
• You'll benefit from placements and guest lectures with industry leaders, enhancing your prospects for event management jobs. This practical exposure is vital for anyone pursuing an event management degree and looking to excel in various event management positions.

Job roles

• Roles you could go into include events planner, events manager, project manager or entrepreneur. With this course, you’ll be equipped to explore diverse event management positions and find your ideal career path.
• Explore the different career options you can pursue with this events degree and see the median salaries of the sector on our Career Coach portal.

How we support your career ambitions

• We offer dedicated careers support, and further opportunities to thrive, such as volunteering and industry networking. Our courses are created in collaboration with employers and industry to ensure they accurately reflect the real-life practices of your future career and provide you with the essential skills needed. You can focus on building interpersonal skills through group work and benefit from our investment in the latest cutting-edge technologies and facilities.

Career Zone
This digital platform provides you with careers and employability resources, including:

• Jobs board for internships, placements, graduate opportunities, flexible part-time work
• Mentoring programmes for insight with industry experts
• 1-2-1 career coaching services 
• Careers workshops and employer events
• Learning pathways to gain new skills and industry insight

Mental Wealth programme

• Our Professional Fitness and Mental Wealth programme which issues you with a Careers Passport to track the skills you've mastered. Some of these are externally validated by corporations like Amazon and Microsoft.

We are careers first
Our teaching methods and geographical location put us right up top:

• Work-based projects
• Networking and visits to leading organisations
• Support in starting a new business
• London on our doorstep

How you'll learn

• When not attending timetabled lectures or workshops, you will be expected to continue learning independently through self-study. This will typically involve skills development through online study, reading journal articles and books, working on individual and group projects and preparing coursework assignments and presentations.

Guided independent study

• Your independent learning is supported by a range of excellent facilities including online resources, and specialist facilities, such as edit suites, the library, the full Microsoft Office software, including MS Teams, and Moodle: our Virtual Learning Environment.

Academic support

• If you need a bit of extra help with certain skills such as academic writing, English, maths or statistics, our Academic Tutors offer workshops, drop-in sessions and one-to-one appointments to help our students achieve their potential. You can receive advice and guidance on all aspects of the IT systems provided by the university from our IT Service Desks located on all three campuses.
• Our Student Support hubs in Docklands and Stratford feature centralised helpdesks to cater for your every need. We also provide support and advice for disabled students and those with specific learning difficulties (SPDs).

Dedicated personal tutor

• When you arrive, we'll introduce you to your personal tutor. This is the member of the academic course team who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.

Workload

• Your overall workload consists of class and online tutor-led sessions, individual learning, and practical activities.

Your timetable

• Your individualised timetable is normally available within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 6.00pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

Class sizes

• To give you an indication of class sizes, this events management course normally attracts 40 - 50 students a year. Lecture sizes are normally 40 plus students.
• In workshops, you will be taught in groups of 12 - 15 students. However, this can vary by academic year.