BA (Hons) Events Management

Fancy learning about the important role events have in society and the skills required to plan and stage events to run like clockwork? Then UWS’s BA (Hons) Events Management is designed to take your knowledge and skills to the next level.

You’ll learn about managing projects, budgets and risk management and other operational skills needed to stage events and will develop your understanding of the important role that events have in communities at a local national and international level. You will learn ways that events can be managed to achieve sustainability goals and have a positive impact on society.   

With close industry partnerships and regular guest lectures from events professionals, the content delivered on this programme aims to provide you with insight and experience of best practice across a range of events sectors, including business events, conferences, sports, music and a range of community festivals.

Placement Opportunities

• Work placement opportunities available through the School of Business & Enterprise allow students to put theory into practice in real-world business environments.

Study Abroad

• Broaden your horizons, learn a new language and prepare for the best international opportunities available with study abroad at UWS.

Business & Enterprise

• UWS offers professionally focused Business courses, providing students with sought-after skillsets to succeed in commerce and industry.
• We place a high value on promoting entrepreneurship, partnering with the Princes Trust to support our business students to become self-employed or to set up their own business.
• Our recent graduates are now working with some of the biggest names in business including RBS, Shell, Ford and IBM.

Entry Requirements
What qualifications do you need?

• We welcome Scottish, UK and international students and consider all applicants on an individual basis.

Course details

• The BA Events Management course focuses on the development of operational and managerial skills across a range of events industry sectors, including project management, legislation and risk management – all essential skills for the professional events manager.
• You will explore a range of event management processes and have direct involvement in the planning and staging of live events.

Year 1

• This is the foundation year where you will be introduced to a range of subjects relating to the wider context of business management including marketing, finance and managing people. In addition to the core events management specific module Discovering Live Events, you also have the option to tailor your studies through a range of option modules including tourism and enterprise.

Year 2

• This is the planning and operational year for Events Management. Knowledge and understanding of event planning, consumer behaviour and their impacts on society is expanded through staging a live event.

Year 3

• This year focuses on management and experiences for events. You will develop specialised knowledge of events management in a broad range of contexts including business events, conferences, sporting events, and the live music scene. As well as gaining insights into the psychological aspects of the event experience you will learn how to manage resources and develop relationships with sponsors and stakeholders. This year will also involve developing research skills and knowledge in preparation for the final year.

Year 4

• This year looks to global aspects, the future, and advances in the events industry. In this Honours year you will complete an events-based dissertation. Further specialised study takes strategic view of event policy and global trends.

Teaching and Assessment
You will be taught through a combination of lectures, tutorials and workshops. 

• You will also have the opportunity to take part in group work and independent learning to develop your transferable skills such as research, presentation, communication and working as part of a team. 

Our Events Management degree is assessed using a variety of assessment methods including: 

• Written examinations 
• Coursework 
• Practical assessment

Course Structure
UWS Programme Specifications and Module Descriptors

• Programme Specification and Module Descriptors for Undergraduate and Postgraduate courses are available to download (PDFs). These provide you with core information concerning your chosen subject. 

Career prospects
Jobs

• Career choices include event manager, working in sports venues, conference management, product launches or fundraising for voluntary organisations.
• Volunteering and work-related opportunities are offered to student to students at all stages of the programme. Students have progressed through grasped opportunities with People Make Glasgow, Scottish Athletics and Diabetes Scotland amongst others.