The BA (Hons) Fashion: Design, Branding, and Entrepreneurship is a future-focused, design-led and highly practical course that has been carefully created to prepare ambitious students for entrepreneurial careers within the contemporary fashion industry.
The BA (Hons) Fashion: Design, Branding, and Entrepreneurship is a future-focused, design-led and highly practical course that has been carefully created to prepare ambitious students for entrepreneurial careers within the contemporary fashion industry.
Designed with enterprise creation as a central distinctive feature, students on the course will establish themselves as freelancers or micro-SME’s and will be encouraged to develop their commercial ambitions from the outset.
Key to our approach is the delivery of practice-based education in which you will be professionally ‘incubated’ as an aspiring fashion entrepreneur and to develop your craft in our Mayfair professional studios.
With a focus on contemporary and luxury fashion, this distinct and highly innovative programme takes a learner-centered approach that is grounded in professional design practice, delivered within a boutique specialist incubation environment to help you grow and succeed.
Pioneering in its approach, the course seeks to prepare and transform motivated fashion students for entry into the global fashion industry as emerging, professional, designer-entrepreneurs.
What You'll Learn
This course will help you develop an in-depth understanding and practical application of design and garment construction, creating contemporary fashion collections, advances and future trends of the fashion industry, and a hands-on knowledge of what it takes to make a fashion brand a success.
Practical studio-based craft, fashion design, and conceptual creativity is taught alongside entrepreneurship and enterprise skills.
Course modules are designed to enable you to professionalise your learning, and assignments are geared towards identifying markets, developing suitable brand opportunities, and of crafting beautiful collections.
Assessment is contextual and applied and is intended to follow your personal area of continuing practice and subject specialism. Assessment is 100% through coursework. You will receive feedback throughout each module and will be awarded a grade. Depending on the module, you may be assessed through:
2D visual research and design development work
3D development, garment construction and fashion collection
Practical and digital portfolio work
Marketing reports, visual essays, and enterprise plans
In person and visual presentations
Exhibition and Catwalk
JCA is a fashion academy unlike any other. Discover, explore and thrive within the world of couture from a luxurious Mayfair campus and learn from industry experts like Prof. Jimmy Choo OBE. We provide all of the tools for you to become a fashion leader upon graduation and claim your place in fashion history.
The Academy is the best place to be for fashion students looking to gain entry into the industry as an entrepreneur. We encourage all students to define their own market, develop their own brand, and design their own unique collections.
We will professionally incubate you and your new business throughout your time at the JCA so you graduate with a business and alongside your degree or masters qualification.
Opportunity to showcase your final-year work to industry leaders at Graduate Fashion Week in London.
This course is designed for people who are captivated by fashion and its connections to lifestyle and society. You'll develop a new sense of innovation and transparency for future industry practice by exploring sustainability, socio-cultural factors, consumption and responsibility.
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