BA (Hons) Mass Communication

This specialised programme paves the way for a career in the media industry through three pathways which are film and television, journalism as well as marketing and communications. With an in-depth understanding of the field’s fast-changing dynamics, our students become trailblazers with impressive achievements. 

They have have set up their own digital media companies, are working with some of the largest public relations companies in the world and write for leading newspapers.

Assessments

• Coursework percentage: 60 percent and written examination percentage: 40 percent.

Year 1

• Introduction to Mass Communication
• Basic Photography
• Visual Communication
• Introduction to Public Speaking
• Introduction to Video Production
• Fundamentals of Management
• Writing For Mass Communication
• University Life (MPU-U2)
• Co-operative Placement 1
• Extra-curricular Learning Experience 1 (MPU - U4 )​

Major Electives – Choose 3

• Introduction to Advertising
• Film Studies
• Introduction to Public Relations
• Introduction to Journalism
• Fundamentals of Marketing​

MPU (Compulsory Subjects) - Applicable for Local Students

• Ethnic Relations (MPU - U1)
• TITAS (MPU - U1)
• National Language A
• Religions in Malaysia (MPU - U3)

MPU (Compulsory Subjects) - Applicable for International Students

• Malaysian Studies (MPU - U1)
• Malay Communication 3 (MPU - U1)
• Religions in Malaysia (MPU - U3)

Year 2
Core Courses

• Creative Content Development
• Mass Communication Research 1
• Design & Thinking
• New Media Studies
• Co-operative Placement 2
• Extra-curricular Learning Experience 2 (MPU - U4)

Year 3
Core Courses

• ​Media, Law & Ethics
• Entrepreneurship
• Alternative Voices and Issues in Mass Communication
• Mass Communication Project
• Mass Communication Research 2
• Cooperative Placement 3
• Extracurricular Learning Experience 3 (MPU - U4)​

Free Elective - Choose 3

• Video Editing
• New Media Production and Strategies
• Corporate Social Responsibility and Event Management
• Pop Culture
• Advertising Campaign
• Introduction to Psychology
• Organisational Behaviour
• Introduction to Political Science
• Critical Issues in the Contemporary World
• Future Directions, Future Casting
• Thinking and Being

Mass Communication Pathways – Choose One Pathway

• Pathways – (to be taken in Year 2 and Year 3)

Film & Television – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

• Film Production
• Film Appreciation
• Documentary Production
• Directing and Aesthetics
• Scriptwriting
• TV Production (Capstone course)

Journalism – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)
Journalism – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

• Photojournalism
• Editing
• Feature Writing
• New Media Journalism
• Broadcast Journalism
• Media Publishing for Print and New Media (Capstone course)

Marketing Communications – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

• Creative Copywriting
• Marketing Strategies
• Brand Communication
• Consumer Behavior
• Media Planning & Management
• Integrated Marketing Communication Campaign (Capstone course)

Career Opportunities

• Broadcasting
• Film
• Media
• Advertising
• Public Relations / Corporate Communications
• Journalism
• Event Management
• Photojournalism
• Journalist
• Advertising Project Manager/Executive
• Fashion Photographer
• Film Director
• TV Correspondent
• Linguist
• Publication Officer
• Writer
• Public Relations Specialists
• Diplomatic Service Officer
• Brand Management
• Editor
• Researchers
• Corporate Social Responsibility Officer
• Broadcast Manager
• Creative Director
• Newscaster