BA in Event Management

At AAFT School of Advertising, PR, and Events, students will learn to plan and organize the biggest events down to the minutest detail while taking a creative and unique approach. The Academy provides an extensive range of degree, diploma, and short term courses educating students about planning successful events. It introduces students to the key to public relations and advertising skills too.

Key Takeaways

• Learning the art of communicating and convincing the clients
• Writing press releases and conducting press conferences
• Planning an event successfully with all types of budgets
• Understanding the logistical elements of organizing an event
• Devising attractive advertising strategies for brands

Course Projects

• Project 1 Mock Press Conferences
• Project 2 Conceptualizing and designing PR campaign
• Project 3 Designing a campaign highlighting CSR activity for an industry
• Project 4 Conceptualizing, drafting and developing event plan
• Project 5 Visit an organization and gather information about how it works for social cause
• Project 6 Devising social media campaigns to promote event

Semester 1

• Developing an interest and confidence in event management.
• Enhancing communication skills and professional writing abilities.
• Understanding the basics of the corporate industry and the foundation of the event management industry.
• Applying socio-cultural, political, and economic factors to extract maximum profits from an event.
• Gaining exposure to the widespread use of web technology.
• Understanding how PR helps industries build a strong relationship with customers and earn brand equity while building a brand image.
• Drafting effective press releases.

Semester 2

• Understanding the role and functions of events and event managers.
• Knowing about different events and their importance in marketing and communication.
• Understanding the fundamentals of becoming global in the global market.
• Becoming an impactful public speaker and making effective communications.
• Becoming a successful anchor.
• Understanding the concept of e-marketing and buying patterns of customers.
• Planning an e-marketing venture.

Semester 3

• Knowing marketing management and commercial ways to campaign and gain sponsors.
• Marketing an event both online and offline.
• Learning about various research methodologies to organize and market the event in a cost-effective way.
• Understanding the working pattern of designs in advertisements for print, electronic and digital media.
• Practicing fundamental tricks of advertising through creativity, innovation, and idea generation.
• Understanding consumer behavior and formulating strategies accordingly.

Semester 4

• Providing skills to launch and operate small businesses.
• Understanding technical, creative, and logistical elements that will help in making an event successful.
• Vendor management with effective pre and post-event planning along with media management.
• Media strategy and media planning.
• Exposure to financial and operational competency with a focus on costing, taxation and budgeting dynamics.
• Learning the concepts of professional camera operation and the techniques of digital photography.
• Understanding different video formats on TV and films.

Semester 5

• Developing the art of synthesizing design and content through visualization.
• Understanding the concept of copywriting and the legal implications that go with it.
• Developing writing skills for all media channels.
• Creating the art of production in the field of advertising for print and electronic media.
• Understanding team dynamics.
• Learning the use of special effects and other technicalities of sound editing, recording, and audio mixing.

Semester 6

• Learning how to plan an event in the lowest budget possible.
• Understanding the role of an event planner.
• Learning media planning and budgeting along with campaign planning.
• Structuring PR activities for fashion, lifestyle, sports, travel, celebrity, entertainment, government, healthcare, etc.
• Having an overview of cyber, education, and telecom PR activities.
• Planning business events at local, national, and international levels.
• Understanding the legal implications in the event management business.
• Knowledge of copyright, patent, and anti-infringement strategies while organizing events.
• Understanding the media’s role in planning and managing events.