Bach. of Mass Comm. (Hons) Public Relations (MC242)

The Public Relations (PR) programme started in 1972. The outcome of this programme focuses on producing public relations professionals and practitioners who are passionate, knowledgable and able to contribute to the PR industry and the country. The programme is affiliated with the Institute of Public Relations Malaysia through its IPRMSA-UiTM chapter.

Furthermore, networking and linkages are developed with most of the key industry players, government agencies such as Shell, ExxonMobil, MATRADE, PNB, Petronas, Eric Pringles, Ogilvy PR and many more.

• This programme is designed to equip graduates with both theoretical and practical aspects of public relations. 
• The ultimate aim of public relations is to present organisations in the best light possible.
• This requires special skills in the area of research, managerial, persuasive communication, strategic planning and writing.

Courses Offered:

• Principles of Public Relations
• Writing for Public Relations
• Public Relations in Government & Politics
• Corporate Public Relations
• Publicity & Events Management
• International Public Relations
• Public Relations Counselling
• Financial in Public Relations
• Persuasion, Public opinion and Propaganda
• Public Relations and Social Media

Semester 1

• Co-curriculum I
• Islamic and Asian Civilization
• Psychology
• Introduction To Communication and Media Studies
• News Writing and Reporting
• Digital Photo Communication
• Marketing Communication
• Effective Speaking

Semester 2

• Co-curriculum II
• English for Academic Reading
• Principles of Translation
• Communication Theory
• Psychology
• Graphic and Creative Design
• Principles of Public Relations
• Introduction to Human Resource Management

Semester 3

• Co-curriculum III
• Third Language I
• English for Academic Writing
• Malaysian History
• Media Law, Regulation and Ethics
• Persuasion, Public Opinion and Propaganda
• Writing for Public Relations
• Public Relations In Government and Politics
• Personal Development and Ethics

Semester 4

• Third Language II
• Communication Research Methods
• Quantitative Data Analysis In Communication Research
• Corporate Public Relations
• Financial Public Relations
• Publicity and Event Management
• Public Relations and Social Media

Semester 5

• Third Language III
• Entrepreneurship
• Mass Media and Society
• Asian Politics
• Academic Writing
• Public Relations Counselling Project
• International Public Relations

Semester 6

• Practical Training

Graduates can look forward to work as:

• Public Relations Officer
• Corporate Communication Executive
• Media Relations Officer
• Information Officer. 

They can also choose to work in public relations agencies as consultants or in multinational companies, non-profit organisations and government sector.