Bachelor of Applied Management (Event Management)

This programme will focus your learning around industry experience. During your third year you will complete an internship which will place you within a real business where you’ll complete a research project as part of your time with the organisation.

Career potential

• Event Manager, Hotel Manager, HR Manager, Marketing Manager, Project Manager, Sales Manager, Tourism Entrepreneur

Gain a business degree based in real-world knowledge. As organisations are constantly changing, real-life learning is more relevant than ever.

• This programme has industry experiences at its centre with case studies and workplace-based or focused assignments. The practical learning doesn’t stop there as you’ll also complete an internship during your third year. This internship will place you within a real-world business where you’ll need to complete a research project as part of your time with the organisation. 
• Through this hands-on learning experience, you’ll develop the understanding and skills to work in a range of management environments at operational and strategic levels – not to mention the great industry and business connections you’ll also make!
• You can either create a personalised degree by choosing from a range of elective options or choose to fully-focus on an area that interests you most such as Human Resources, Event Management, or Sales and Marketing. 

Apply now and become a work-ready and future-ready business professional ready to take on the world!

Studying part-time

• We know that full-time study isn't always possible. We offer part-time study options - talk to us about what would suit you best.

Want your existing skills recognised?

• If you have work experience and skills in this area, you may be able to complete an independent learning pathway to achieve this qualification in a shorter timeframe.

What you study

Dunedin-based programme 

• This programme is for domestic or international students. It's all about practical learning so you can really understand the world of business and hit the ground running when you graduate. During your degree, you’ll do case studies, workplace-based or focused assignments, and an internship where you’ll complete a large research project into a real-world organisation. 
• You’ll also have the opportunity to study for one or two semesters at one of our partner universities overseas (including in the USA, Germany and Hong Kong). 

Focus in an area that interests you!

• The great thing about this degree is that you can choose to focus on an area that interests you (or develop a study pathway with the Programme Leader). We offer the below specialty areas (although not all are available every year):

Accounting

• This qualification has Chartered Accountants Australia and New Zealand (CAANZ) accreditation and is ideal if you want to embark on a career in accounting as a Chartered Accountant or Associated Chartered Accountant. If you want to study this focus area, you’ll need to apply for our Bachelor of Applied Management (Accounting) qualification. 

Event Management

• This fast-paced industry requires vibrant, organised and dedicated people and there is a growing demand for qualified event management practitioners both here and overseas. Careers exist in event planning and management, conference management, sponsorship and fundraising, and the hospitality and entertainment industries.

Human Resource Management

• With a strong applied human resources focus, this programme is ideal if you wish to specialise and find start an HR career. This practical approach is coupled with exploration of human resource practices and issues (both current and future-focused), applicable to a wide range of roles and organisations.

Sales and Marketing

• Marketing and selling products and services in today's competitive business environment requires a sophisticated and unique skill set. A sales and marketing degree specialisation allows you to acquire the expertise to work in a variety of career fields such as sales, advertising, marketing, promotions and public relations.

What will the three years look like? 

• During your first year, you’ll complete core courses/papers about business fundamentals. During your second and third year, you can choose to focus on an area of interest or create a personalised degree from a range of elective options. Your internship will happen during your third year.