Bachelor of Arts (Honours) in Graphic Design

Bachelor of Arts (Honours) in Graphic Design

The programme is specially designed for individuals who wants to equip themselves with both academic and practical knowledge, skills and competencies in product design. This comprehensive programme will prepare them for rewarding careers as professional graphic designers.

A degree in the Graphic Design program from AeU can help students to take their creative talents into the fast-paced business world.

With this programme, graduates are qualified to work in design studios, cultural institutions and media companies as junior to intermediate graphic designers.

Programme Highlights

• The programme is internationally benchmarked, approved by the Malaysian Ministry of Higher Education and accredited by the Malaysian Qualifications Agency.

• Students will be prepared for a professional career in designing field.

• Polishing knowledge, skills and competencies to be an excellent designer executives are part of the programme main focus.

• Producing graduates with visual communicators abilities.

• Interactive learning activities, assignments, online discussion.

• Easy access to myPLS anytime, anywhere any devices.

• Access to the physical and digital library comprising of around 190,000 e- books, 95,000 e-journals, and 2.4 million e-theses titles accessible anywhere anytime.

Learning Outcomes

• Synthesise relevant knowledge and understanding, attributes and skills in effective ways in the contexts of creative and innovative practices.

• Apply critical, contextual, historical, conceptual, ethical judgement and disciplines.

• Articulate and communicate ideas and information comprehensively in visual, oral and written forms.

• Develop skills in research through an analysis of information and experiences, formulate independent judgements, and articulate reasoned arguments through reflection, review and evaluation.

• Demonstrate leadership, teamwork, interpersonal, entrepreneurial and social skills.

• Demonstrate professionalism in accordance with ethical and legal principles.

• Apply, consolidate and extend their learning in different contextual frameworks and situations.

Able to work and develop their business knowledge and graphic design skills on par with international standards.

Core Subjects

• History of Art & Design

• Creative Thinking

• Digital Photography

• Computer Application Design

• Basic Drawing

• Design Elements & Principles

• Brand Design

• Packaging Design

• Creative Illustration

• Human Factor Design

• Product Design & Materials

• Product Design & Technology

• Ergonomic in Design

• Product Design

• Designing for Trend & Design Development

• Design for Manufacturer

• Surface Pattern Design

• Printing Design Theory

• Creative Copywriting

• Creative Typography

• Visual Communication

• Advertising Design

• Desktop Publishing

• Corporate Design

• Graphic Portfolio Project

Project Paper or Industrial Training

General Subjects

Applicable to Malaysian Students only

• Academic Writing

• Comparative Ethics

• Social Responsibility Project

• Ethnic Relations

• Islamic and Asian Civilisations

Applicable to International Students (in Malaysia)

• Academic Writing

• Comparative Ethics

• Social Responsibility Project 2

• Malaysian Studies 3

• Malay Language and Communication 2

University Compulsory Subjects

• Information Literacy and Research Skills

• Entrepreneurship and Ethics in Malaysia

• Asian Studies