Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which business operate - management, law, accounting, economics, entrepreneurship, marketing, people management and accounting.
Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which business operate - management, law, accounting, economics, entrepreneurship, marketing, people management and accounting.
We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.
This programme is specifically designed to provide students with:
You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Bachelor of Arts (Honours) in Marketing Management will have the option to also opt-in for a CMI L5 Certificate in Management and Leadership which will be awarded subject to moderation by CMI.
Common Modules
Degree level 2
Common modules
Specialised modules
Internship (16 weeks)
Degree level 3
Specialised modules
Mqa compulsory subjects
Career options
The Asia Pacific University of Technology & Innovation (APU) is amongst Malaysia’s Premier Private Universities, and is where a unique fusion of technology, innovation and creativity works effectively towards transforming students into highly competent, employable and future-proof professionals. APU has earned an enviable reputation as an award-winning University through its achievements in winning a host of over 400 prestigious awards at local and international levels.
Vision
Mission
Renowned for its 100% employability rate among graduates, APU underlined its strengths by being selected as the 2024 Employers' Choice of University in Talentbank's annual survey of employers. Talentbank also announced that APU graduates were voted Champions of Employers' Top Choice in the fields of Computing & IT, Game Design and Development, Animation, and Finance & Islamic Finance. Additionally, graduates of Actuarial Science, Mechatronic Engineering, Multimedia and Communication.
Asia Pacific University of Technology & Innovation (APU), a leading Malaysian University has achieved a significant milestone by securing accreditation from the Quality Assurance Agency for Higher Education (QAA) in the United Kingdom. This accreditation underscores APU’s commitment to excellence, rigorous quality assurance processes, and student-centered education.
The PC.com Awards are prestigious accolades that recognise organisations that demonstrate excellence and leadership in the field of technology and innovation. In the 2024 Awards, Asia Pacific University of Technology & Innovation (APU) shone brightly, winning both the Best Tech University and Best Future Ready University awards, as voted by PC.com readers. This recognition reflects APU’s unwavering commitment in offering cutting-edge digital technology programmes & preparing students for the future. APU is a repeat winner, having also won the PC.Com Best Tech University Award in 2023.
APU was announced as among the Highest Rated Emerging Universities in Malaysia, being rated 5-STAR (EXCELLENT Rating) under the latest SETARA Ratings by the Ministry of Higher Education (MOHE). APU has maintained this Excellent Rating consecutively in the SETARA 2011, 2013, 2017 as well as in the latest ratings announced on 18th Dec 2020. The SETARA ratings system measures the performance of teaching and learning in universities in Malaysia.
APU emerges as the First QS 5 Stars Plus University in Malaysia
APU Makes Waves in the QS World University Ranking 2025
Facts regarding APU’s achievements in the latest QS World University rankings:
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