Bachelor of Arts (Honours) Marketing (Top-Up)

Established in 2003, ERC Institute (ERCI) has gained significant recognition as an Institute that truly cares about our students’ education. We aim to equip students with the most relevant knowledge and applicable skills, and seek to help each student achieve his/her highest potential.

ERCI has strived to create an environment that encourages our students to be critical thinkers, innovative problem solvers and implementers of robust ideas by riding on the next wave of future business trends and technological developments. Our list of successful alumni is a proven testimonial to our Institute’s reputation.

As an education provider, we have pioneered the concept of an education ecosystem, where both life-skills and academic knowledge play equally important roles so that our students can create a positive impact on the commercial world and their communities.

We have also included mentorship and facilitation as key components of student engagement with interactive-participative learning to encourage innovative design-thinking outcomes.

ERCI believes strongly in encouraging entrepreneurship and provides entrepreneurial platforms for all our students (and alumni) to incubate business ideas. Should our students wish to challenge themselves as entrepreneurs,

we have a business start-up ecosystem to expose our students to networking opportunities, co-office sharing spaces, business mentorships and potential investment initiatives in a regional context.

We have taken a revolutionary spirit towards learning in business education and we are always looking to encourage each other to pursue unconventional lines of thinking, in order to help our students create a positive future.

We are constantly improving our teaching methodologies, service standards and curriculum designs to offer value innovations for our students, regardless of nationality and cultural differences.

Mission

We strive to provide education with a difference by offering our students:

• Access to globally focused high quality education partners

• Extracurricular activity sponsorship, lifelong learning opportunities, and career management

• Socially impactful outreach initiatives

Vision

To be a premier Asian Institute known for collaborations with high quality global education partners offering industry relevant courses utilizing quality teaching methods.

Values and Culture

We believe that by creating an environment whereby honesty, respect, and responsibility are part of the culture, we are best positioned to embrace and enable our core values of Professional Excellence, Results and Customer Focus.

Professional Excellence – Effective systems and procedures and staff development are fundamental in creating an ecosystem of learning.

Results- We believe in saying what we do and doing what we say. Our goals and objectives can only be achieved through employee empowerment and by selecting collaborative education partners.

Customer Focus – Our commitment to successful learning outcomes for our students starts with a positive learning environment.