Bachelor of Arts (hons) in Branding and Advertising

This is the only degree in malaysia to merge the best of both the branding and advertising fields. Designed for aspiring brand builders, the programme combines the strategic aspects of marketing with the creative aspects of advertising. If you are searching for a programme that equips you with the skills to plan and execute game-changing strategies the flexibility to adapt to changing dynamics and the attitude to go the distance, you have found it.

• A Unique degree offered only by UCSI in Malaysia
• Double major concentration on two most important areas of marketing
• 70% of the department staff are PhD holders

Assessment

The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.

Duration and Mode of Study
The minimum duration of study to complete this degree programme is nine (9) semesters. This duration depends on the number of modules undertaken per semester and whether the students pass the modules.

Entry Requirements:

• ​UCSI Foundation year
• Pass, with a minimum CGPA of 2.0.
• STPM
• Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
• ​A-Level
• Minimum 2 principals (D) in TWO subjects
• ​UEC
• Minimum 5 credits (B6) and pass (C8) in Mathematics and English
• ​National Matriculation
• Minimum CGPA of 2.0
• ​International Baccalaureate (IB)
• Minimum score of 26 points in 6 subjects
• Canadian Pre-U
• Minimum average of 60% in 6 subjects
• AUSMAT/HSC/ SACE/TEE/WACE
• ATAR score 60% OR minimum 60% average in 5 subjects
• Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
• Minimum overall average of 60%
• Diploma
• Minimum CGPA of 2.0
• Other equivalent qualifications
• To be reviewed by the faculty on a case-to-case basis
• SPM
• Pass SPM with minimum 5 credits
• O-Level
• Minimum 5 credits (C)
• UEC
• Pass UEC with minimum 3 credits (B6)
• Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
• Minimum average of 50% (inclusive of Chemistry, Biology and Mathematics/Physics)
• Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency
• Minimum average of 60% (inclusive of Chemistry, Biology and Mathematics/Physics)