Bachelor of Arts (Hons) in Marketing

Marketing requires an ability to match market perception with achievable plans of action and this generally attracts creative and driven individuals who are keen to achieve results with unique approaches. This programme will provide a comprehensive understanding of the marketing functions in an organisation and business as a whole and graduates will have developed a strong analytical and strategic mind in addition to mastering essential skills in creativity, critical analysis, problem-solving and communication.

Entry Requirements

• ​UCSI Foundation year
• Pass, with a minimum CGPA of 2.0
• STPM
• Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
• ​A-Level
• Minimum 2 principals (D)
• ​UEC
• Minimum 5 credits (B6) and pass (C8) in Mathematics and English
• ​National Matriculation
• Minimum CGPA of 2.0
• International Baccalaureate (IB)
• Minimum score of 26 points in 6 subjects
• Canadian Pre-U
• Minimum average of 60% in 6 subjects
• AUSMAT/HSC/ SACE/TEE/WACE
• ATAR score 60% OR minimum 60% average in 5 subjects
• Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
• Minimum overall average of 60%
• Diploma (business-related)
• Minimum CGPA of 2.0
• Other equivalent qualifications
• To be reviewed by the faculty on a case-to-case basis
• Note (Source: Surat Pekeliling MQA Bil 2/2016) :
• The terms of passing in Mathematics and English at SPM level for the candidate with STPM or STAM qualification can be exempted if the candidate obtained Mathematics and English and its achievement is equivalent or higher than the required pass of the aforesaid courses at the SPM level.
• SPM
• Pass SPM with minimum 5 credits
• O-Level
• Minimum 5 credits (C)
• UEC
• Pass UEC with minimum 3 credits (B6)
• Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
• Minimum overall average of 50%
• Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency
• Minimum overall average of 60%
• Note:
• The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
• For Local Students
• MUET
• Band 3
• SPM English Language
• Grade B+
• SPM English Language 1119/O-Level/IGCSE
• Grade C
• UEC English Language
• Grade A2
• IELTS
• Band 5.5
• TOEFL iBT
• 46
• If English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
• For International Students
• Cambridge English Qualifications and Tests
• (i. B1 Preliminary, B2 First, C1 Advanced C2 Proficiency )
• 160
• Cambridge English Qualifications and Tests
• (ii. Linguiskill Online)
• 160
• Cambridge English Qualifications and Tests
• (iii. Occupational English Test (OET)(Conventional/Online))
• 200
• TOEFL IBT
• 46
• Pearson Test of English
• 51
• IELTS
• 5.5
• MUET
• Band 4
• TOEFL Essentials (Online)
• 8
• International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).
• Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
• The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking additional English proficiency courses.

Year 1

• Fundamentals of Marketing
• Fundamentals of Management
• Business Accounting
• Microeconomics
• Organisational Behaviour
• Business Information System
• Business Communication
• Macroeconomics
• Introduction to Digital Marketing
• Statistics and its Applications
• Co-Operative Placement 1

Electives (Choose one)

• Sustainability in Business
• Introduction to Branding

Year 2

• Consumer Behaviour
• Marketing Analytic
• Marketing Processes
• Managing People
• Entrepreneurship
• Financial Management
• Business Research Method
• Internet and SEO Marketing
• Sales Management
• Operations Management
• Management Ethics
• Co-Operative Placement 2

Year 3

• Social Media Marketing
• Strategic Marketing
• Integrated Marketing Communications
• Marketing Research Project A
• Marketing Research Project B
• Services Marketing
• Retail Brand Management
• International Sustainable Marketing
• Current Issues in Marketing
• Strategic Management
• Co-Operative Placement 3

General Courses (MPU) are compulsory for all students.

For Malaysian students:

• Appreciation of Ethics and Civilisations
• (Penghayatan Etika dan Peradaban)
• Philosophy and Contemporary Issues
• (Falsafah dan Isu Semasa) 

For foreign students:

• Philosophy and Contemporary Issues
• Communication in Bahasa Melayu 3
• (Bahasa Melayu Komunikasi 3)

Our graduates have a wide range of career choices such as those listed below:

• Marketing Manager
• Corporate Branding Consultant
• Business Development Manager
• Sales Manager
• Retail Manager
• Advertising & Promotion Manager
• Consultant
• Public Relations Consultant