Bachelor of Arts (Hons) in Media Production

Making movie is a new trend in malaysia. Uow malaysia kdu penang university college’s ba (hons) in media production degree program delivers an in-depth knowledge and practical skills on film making and multimedia production including scriptwriting, sound recording, animation, visual and sound effects, post production, etc.

Why study Media Production?

• Uow malaysia kdu Penang University College’s BA (Hons) in Media Production degree program emphasizes the quality of content and story-telling elements in the process of media production. Students will acquire latest industrial standard’s practices through engagement with our industrial partners in guest lecture sharing sessions, talks, field trips to production house, real world projects of assignments, live show presentation and final year project. In addition, students will work as intern in related industry for future career development.
• A degree in media production equips you with skills required for working in TV, audio, radio, films, and interactive media. This will further open up new opportunities in multiple career directions and disciplines.

The objective of the program is to:

• Produce graduates who are skilled at producing creatives that are in tune with the modern multi platform media and broadcasting industries.
• Prepare employable graduates who are imaginative, adaptive and have a sound understanding of technical knowledge required in the broadcasting industry.
• Provide knowledge to the students on complexities of national and international media contexts.
• Prepare graduates confident of taking up jobs in multidisciplinary environments.
• Teach practice based research skills that help students in finding solutions to real world problems.
• Prepare confident grads who can work as a part of the team as well as independently. 

The course will provide you first hand experience in emerging technologies like AR/VR, 360-degree video production, etc. The experience you gain is beyond classroom experience and takes you into the real world of production companies, advertising, creatives, etc.

This degree program provides a pathway to:

• Postgraduate Study: This program prepares you with a solid foundation in film studies to enable you to pursue a Master’s degree in screen or communication studies.

Career opportunities: 

• Account Management, Brand Manager, Branding Strategist, Campaign Director, Communications Specialist, Content Writer, Corporate Affairs Manager, Corporate Communication Manager, Event Management Manager, Foreign Affairs Officer, Journalist, Market Researcher, Public Relations & Marketing Consultant, Publicist, Social Media Campaign Strategies, Strategy Planning Manager

Creative people live life with passion and energy. Channel your energy to pursue a course of study in Communication. At UOW Malaysia, we inspire you to lead, direct, write and unleash your potentials in the vibrant industry of public relations, broadcasting, print, media advertising and many other areas.

• Comprehensive industry based syllabus- Learn more with core subjects in all areas of communications. Finds out what suits you best! Master classes with celebrities and industry experts are conducted every semester for our undergraduates. Get knowledge that only industry experts could tell you so that you get ahead of the rest.
• Internship stints with top media agencies- Get ahead in your resume with 3 month working stints with Malaysia’s top media organisations. The internship stints will open doors and opportunities for people with the right qualifications and skills.
• State-of-the-art learning facilities- Acclimatise with the industry early with facilities such as recording studios, iMac Lab, PR Spin Doctor Lab and a media broadcasting studio. Our state-of-the-art learning facilities which provide experience and knowledge found in the industry will enhance and enrich your learning experience.
• Industry ready and recognised- Our programs produce graduates with a 90 percent employment rate. Our graduates are sought after in the industry due to our strong industry-ready learning components being built into our program as well as the fact that they are trained by experts in their fields.
• Coursework assessment-based degree program- Our degree program is coursework assessment-based. It is suitable for both full-time students and working adults. The coursework assignments are for suitable undergraduates who like to work independently and are self-motivated.

Year 1

• Introduction to Mass Communication
• Media, Culture and Society
• Writing and Referencing
• Oral Communication
• Public Speaking
• Introduction to Advertising/ Introduction to Public Relations
• Media Strategy Planning
• Graphic Design and Layout
• Social Legal and Ethical Issues
• Digital Photography

Year 2

• Broadcast Media and Production
• Future of Media
• Web Design and Development
• Social Entrepreneurship Skills
• Communication and Media Research
• Screenplay and Scriptwriting
• Post Production
• Print Production
• Brand Management/ New Media Marketing

Year 3

• Creative Thinking
• Media Independent Study 1
• Visual and Sound Effects
• Digital Content Creation
• Screen Appreciation and Criticism
• Media Independent Study 2
• Final Production Project 1
• Final Production Project 2
• Industrial Training

MPU

• Appreciation of Ethics and Civilization (Malaysian Students)
• Malay Communication 2 (International Students)
• Philosophy and Current Issues
• Entrepreneurship
• Integrity and Anti-Corruption
• Global Social Responsibility
• National Language A

Notes
National Language A is compulsory for all Malaysian students

• Without a credit in SPM Bahasa Malaysia.
• Without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)