The Bachelor of Business Administration (Honours) in Tourism Management programme is designed to equip students with necessary theoretical and practical knowledge in the field of Business Administration while at the same time focusing on Tourism Management to either gain meaningful employment at a s
The Bachelor of Business Administration (Honours) in Tourism Management programme is designed to equip students with necessary theoretical and practical knowledge in the field of Business Administration while at the same time focusing on Tourism Management to either gain meaningful employment at a supervisory or management level in the industry or to continue their studies at a post-graduate level in a related field.
Understanding of key business and tourism administration concepts help students to develop intellectual skills which are needed to cope with today’s complex and dynamic business and tourism environment.
Students are taught the theories of business and tourism, and they then proceed to fulfil their practice and industrial training. Students learn both the hard and soft skills.
Tourism policy studies, and Tourist destination management. In addition, the programme integrates the development of professional skills, values and ethics to enable graduates to function as competent professionals with integrity throughout their careers.
Career Prospect
The tourism industry in Malaysia requires professionals who are able to demonstrate skills such as communication, administration, leaderships and teamwork as well as possess a demonstrable technical expertise.
These skills are embedded in the programme and individual learning outcomes.
Graduates of this programme will have good career opportunities in the related business fields, such as travel agencies, tourist attractions and recreational hubs, airports, cruises and others.
Graduates who have completed the program will be able to handle day-to-day business operation functions starting from junior or executive level. The emergent needs of the profession include competency in communication, analysis and decision making, abilities to organize and work independently as well as good interpersonal skills. This programme fully prepares students with these required skills.
Common Core Module
• Business Communication
• Business Law
• Business Research Methods
• Business Statistics I
• Business Statistic II
• Cost & Management Accounting
• Information Technology & Business Application
• International Business Management
• Introduction to Financial Accounting
• Introduction to Psychology
• Macroeconomics
• Microeconomics
• Organisational Behaviour
• Principles of Management
• Principles of Marketing
• Strategic Management
• Academic English
Discipline Core / Specialisation Modules
• Domestic & International Tour Planning and Operations
• Eco-Tourism
• Event Management
• E-Tourism Services
• Food Tourism
• Introduction to Tourism and Hospitality Industry
• Rural,Culture and Agro Tourism
• Tourism Destination Management
• Tourism Entrepreneurship
• Tourism Policy Studies
• Transportation and Geography in Tourism Industry
• Travel Industry Operations
Career Opportunities
• Travel Agencies & Tour Operations
• Hotel and related Hospitality Industry
• Executive / Supervisor in International and National Food Chains
• Executive / ln-charge in Hospital and Institutional Catering
• Executives/ Supervisors in State Tourism Development Corporations
Entry Requirement
UEC: With a minimum of 5 credits
STPM: With a minimum of CGPA 2.0 and a minimum of Grade C (SGP 2.0) in any two subjects
A-Level: With a minimum of CGPA 2.0 with at least a full pass in any two subjects
Foundation/ Matriculation: With a minimum of CGPA 2.0
Diploma/ Advanced Diploma: With a minimum of CGPA 2.0
Others: Other equivalent qualifications recognised by the Malaysian Government
English Competency requirement for International Student: IELTS 5.0 or MUET Band 3 or its equivalent
Southern University College (also known as Southern UC) attained its current status in 2012. It was previously known as Southern College – established in 1990 as the first non-profit institute of higher-education in Malaysia to provide a local educational channel for high school graduates who were unable to further their studies in foreign countries or gain admission to other local tertiary educational institutions.
Historically, Southern UC has its origin 46 years ago (in 1975) in Foon Yew High School, Johor Bahru, offering an Advanced Studies Programme. In 1986, the Foon Yew Board of Directors applied to the Ministry of Education to set up a community-funded college. Through the persistent effort of the Chinese community leaders, approval was subsequently obtained from the Ministry of Education in 1990 for the establishment of Southern College.
Southern UC is located in the Skudai area of Johor Bahru, Malaysia – an area within the Iskandar Malaysia Economic Zone. Its campus land is sized at 33 acres, mainly donated by philanthropist Mr. Seow Wan Heong. Following the development of Iskandar Malaysia Economic Zone, Southern UC will be one of the important educational institutions in Malaysia, and has poised itself to become an international educational institution. The Southern UC campus is a scenic spot, rich in Chinese traditional colours and a multicultural atmosphere that encompasses the spirit of co-existence and multi-culturism.
Currently, Southern UC has 6 faculties, 3 schools, and 10 research institutes. The 6 Faculties include Faculty of Humanities and Social Sciences, Faculty of Business and Management, Faculty of Art and Design, Faculty of Engineering and Information Technology, Faculty of Chinese Medicine and Faculty of Chinese Studies. The 3 schools comprised School of Foundation Studies, School of Professional & Continuing Education and Southern Institute of Technical Education.
The 10 research institutes include Institute of Graduate Studies and Research, Research Institute of Chinese Ethnicity & Culture, Malaysian Chinese Literature Centre, Research Institute of Malay Language and Culture, A+I Design Research Centre, Centre for Business & Management Research, Centre for Applied Artificial Intelligence, Robotic, and IoT (CARI), Research Centre of Traditional Chinese Medicine, Education, Psychology and Counselling Research Centre, and Social Sciences Research Centre (SSRC).
The program aims to nurture innovative and responsible business executives globally (focused on tourism management) in an effort to support the country’s aspirations in laying Malaysia as a global business hub.
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