Bachelor of Business Administration in Hospitality & Event Management (BBA-HEM)

The Bachelor of Business Administration in Hospitality & Event Management at PES University, started in the Year 1994 is a unique undergraduate program that offers students dual specialization opportunity: in Hospitality, an area of unbounded growth and Event Management, an area of immense career opportunities for the young students.

Our tie-ups with reputed foreign Universities give the programme an added global exposure to our students. With a very strong industry network (both Hospitality and Event), the course prepares students for the strong work-ethic culture of both the disciplines which is so essential for the students to succeed. The program is designed with an equal emphasis on practical training, national and international internships, as well as imparting academic knowledge and provides ample opportunities for the entrepreneurial activities. It also helps in developing the latent talents of the students. Extensive interaction with the industry ensures that the students have the knowledge of current trends in the industry and would therefore become immediately employable. With keen focus on developing transferrable skills, and empowering students to become managers in the Hospitality and Event Domain, the BBA-Hospitality and Event Management course offers cotemporary and dynamic curriculum to prepare young minds to face the real world.

• Event Management: The dynamic nature of event industry is encapsulated across the semesters. Live projects, real time learning and activity based pedagogy helps students to learn creative presentations, vendor management, sponsorship negotiations and media narratives.
• Food & Beverage Services: Food and beverage services sector contributes a great deal to the profits in hospitality industry with new trends and new concepts. The syllabus covers the entire gamut of the trade in relation to operating and managing outlets to wine & beverage education and dining etiquettes.
• Culinary Arts & Management: A critical arm of the hospitality industry, the course comprises of food culture & sustainability, cuisines of the world, patisserie and confectionery in addition to cost management and kitchen planning.
• Accommodation Management: The syllabus entails students to learn about cleanliness and hygiene practices in modern workspaces along with understanding the aesthetics of floristry and infrastructural design elements.
• Front Office: A core subject in the hospitality curriculum and offered across all six semesters. The course deals with personality development, guest engagement, customer satisfaction, up selling techniques and room aggregation. The subject also focuses on case studies, role plays and critical operational aspects of the domain. Revenue management is the backbone of the specialization offering.

Why Pursue Hospitality & Event Management at PES University?

• The only undergraduate program in India, that offers dual specialization degree in Hospitality and Event management which equips the students with the requisite skills, knowledge and attitude essential to efficiently perform supervisory and managerial responsibilities in these lucrative industries.
• Consistently ranked among the best hotel management institute and College in Karnataka, Department of Hospitality and Event management focuses on the process, delivery and management of wide-ranging perspectives of global Hospitality Services and Event operations.
• The program is 60% hands-on in nature with in-depth practical and global exposure, embedded block chain and data driven concepts and through consistent internship and placements to help our students acquire the specialized skills desired by allied departments of the industry.
• An MOU with the French Accor Hotels (4th largest hotel chain in the world) Heritage Foods (a 3000 cr Organization) and various top notch event and sporting firms provides our students unique opportunities for real time learning international hospitality and event trends. Similarly, the internship opportunities provided to our students every year to participate in a three-month cultural exchange program at Walt Disney World® Resort. Florida gives them international event exposure while studying.
• Our program offers the foundational courses in theory, history, practical and methods, yet allows for flexibility of individual interest areas. As a result, the program prepares students for a variety of careers.
• We try to facilitate our students to find the opportunity to live abroad and gain the international internship experience you need to get hired in today’s increasingly globalized economy. The program exposes students to gain work experience in a new environment and enhances those professional skills with attributes of adaptability and self-reliance.

Opportunities on Graduating With BBA-HEM Degree?

• With the growth of hotel industry propelled by foreign and domestic tourism and business travel, the demand for well trained quality personnel has grown impressively. The diversity of experience in hotel management is greater than in any other profession. Career opportunities in this field are not only limited within the country but also provides scope of a career abroad.

Hospitality and tourism represents a broad range of career opportunities in industries that include

• Hotels and resorts
• Restaurants and commercial food service
• Retail
• Facilities management
• Meeting and event planning
• Tourism destinations and attractions
• Leisure, recreation and sports management
• Airlines, cruises and other transportation
• Environmentally sustainable and cultural tourism development
• Spa and wellness management

Some of our previous recruiters are as below

• ITC Welcomgroup
• Oberoi
• Taj Hotels & Resorts
• Infor
• IDS Next
• Metro Cash & Carry
• Al Shaya Group
• Landmark Goup
• Yum Foods
• Jubilant Foodworks
• Cerner Healthcare
• Ikya Facilities
• Jones Lang Lasalle
• Kingfisher Airlines
• BGS Hospital
• Infosys
• DNA Networks
• Cab Experiences
• EventURox
• Wizcraft Entertainment
• Shubharambh Productions