Bachelor Of Business Analytics

About The Course

Build a career at the forefront of the digital revolution with La Trobe's Bachelor of Business Analytics. In this forward-thinking degree, you'll learn how to solve today's most pressing business challenges and take advantage of cutting-edge data analytics tools, techniques and software.

Designed in partnership with industry leaders, this practical course gives you solid foundations in business fundamentals, with the opportunity to specialise in your business discipline of choice. You'll choose from a wide range of optional majors and minors, so you can extend your expertise in your area of interest.

Learn from brilliant minds who are pioneering research in artificial intelligence, machine learning and digital disruption. Then gain real-world experience through our wide range of work based learning opportunities at leading industry partners – where you'll develop your professional networks and plan for your first steps in the industry.

As you progress, you'll develop a combination of problem-solving, critical-thinking and communication skills across business, marketing, commerce and technology. You'll gain valuable experience with industry-standard programs, so you'll have the skills and adaptability to succeed in a wide variety of workplaces.

Learning from industry experts, you'll develop advanced analytical skills while building your knowledge in programming, data engineering, smart supply chains, artificial intelligence and cloud-based data management.

When you graduate, you'll be ready to succeed in the rapidly evolving world of business. Use the latest tools and techniques to analyse data, turn it into insights and then create innovative and competitive solutions for businesses around the world.

You'll Learn:

• Data analytics tools

  • Learn the tools and techniques to gather, interpret and analyse data.

• Social media and visualisation

  • Understand the fundamentals of social media. Learn how to use data analytics to build brand equity and disrupt businesses.

• Data insight skills

  • Learn the skills to blend business know-how with analytics.

• Digital disruption

  • Understand how to harness and leverage the power of new digital technologies.

• IT skills

  • Learn both computer science fundamentals and foundational business skills. Then move into complex analytics using artificial intelligence and machine learning.

• Business fundamentals

  • Study a major or minor and become a well-rounded data scientist.

Prerequisite

VCE: Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.

Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available..

What You'll Study

Sample course structure

Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook .

To qualify for the award of Bachelor of Business Analytics, students must complete a total of 360 credit points across 3 years.

The course allows you to complete a major or minor which can be selected from the open access major and minor list. Recommended Business majors and minors are:

• Accountancy (minor only),

• Economics,

• Event management,

• Finance (major only),

• Human resource management,

• Investment (minor only),

• International business,

• Management (minor only),

• Marketing (major only),

• Digital marketing (minor only),

• Sport management,

• Tourism and hospitality.

Where one or more subjects are shared between this major and another component (course, second major or minor) the subjects will be replaced with a Business school elective at that level of the common subject.

Where a combination of this major and another component (course, second major or minor) exceeds 4 common subjects this combination will become incompatible.

Bachelor of Business Analytics Intended Learning Outcomes

• Communicate professionally and effectively with a range of stakeholders, using a variety of modes of communications and appropriate tools

• Engage professionally and effectively to contribute to the success of a multicultural team, in a manner which is respectful of the needs, values, personalities and capabilities of others

• Analyse data and utilise digital technologies to identify, source, analyse and communicate information relevant to business, social and sustainability challenges

• Develop disciplinary knowledge and business skills for graduates to commence a career in business analytics

• Apply the ethical use of unstructured data in business decision making

• Implement and evaluate solutions to unfamiliar, constructed and real world business and technical problems

• Apply fundamental information system design concepts and computer based techniques to devise innovative recommendations to solve business and social related problems

Bachelor of Business Analytics Career Opportunities

After graduation, you could work across a wide range of fields, including finance, cybersecurity, health and defence. Use your analytical and strategic-thinking skills to help businesses identify new opportunities, solve problems and create positive change.

Possible roles include:

• Data scientist

  • Understand complex data and help businesses to take advantage of it.

• Business analyst

  • Help organisations to identify their strengths and weaknesses. Develop data-driven solutions to ensure operational excellence.

• Management consultant

  • Use your unique blend of business and digital skills to create innovative solutions.

• Innovation consultant

  • Create new processes and encourage new ideas to be heard and embraced.

• Asset investment analyst

  • Use financial information to advise stockbrokers, fund managers and stock market traders.