Through systematic study, students will appreciate the importance of public relations to the effective internal and external communication of organizations, develop skills in writing for different audiences, become familiar with new media tools for public relations practitioners.
DurationThrough systematic study, students will appreciate the importance of public relations to the effective internal and external communication of organizations, develop skills in writing for different audiences, become familiar with new media tools for public relations practitioners, and understand international and inter-cultural contexts of public relations practice.
Graduates will be able to pursue careers in advertising agencies, communication strategy and advisory services, community relations services, marketing communication services, media liaison services, political media advisory services, lobbying services, public relations consultancy, publicity services and special events coordination. Students must complete a minimum of 8 specialisation units.
To qualify for award of the degree of Bachelor of Business (Communications and Public Relations), a candidate shall accrue an aggregate of at least 144 credit points (24 units), consisting of:
Note: For the completion of Bachelor of Business, at least eight third year level units have to be taken.
Australia is one of the world’s favorite destinations for students seeking a first-class education. Elite Education Institute (EEI) takes great pride in the quality of courses and services delivered to students seeking a highly prized Australian Higher Education Qualifications. EEI is accredited by the Tertiary Education Quality and Standards Agency (TEQSA) as a Higher Education Provider since 2014 (CRICOS Code: 03390A).
Elite Education Institute provides students with a supportive and nurturing higher education environment. We rank the enhancement of students’ education outcomes and welfare as the highest priority of the Institute.
We have a multicultural learning environment with a diverse cultural background of students, including Australia, China, India, Pakistan, Bangladesh, Thailand, Korea, Malaysia, Indonesia, Poland, France and Germany. New students will quickly become part of our Elite Education Institute family where they learn in safe, friendly, multicultural classrooms.
Students are encouraged and supported to participate in classes to develop the personal skills and confidence necessary to gain a career in the accounting, business management and public relations industries, or pursue a Master’s degree in Australia. Elite Education Institute is the right choice to further your education.
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
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