Bachelor of Business (Event Management)

The Bachelor of Business (Event Management) covers every aspect of planning and running major events. Choose from electives to tailor your event management degree to your specific career goals. You’ll gain key skills in commercial event operations and management, event staging and production, and event marketing.

This course will help you learn how to become an event planner. You’ll learn how to come up with creative themes and formats, and manage clients to ensure their expectations for an event are met. You’ll gain a thorough understanding of the legal, marketing, financial and strategic concepts in event management. You will also gain practical industry skills in project, strategic and event management and have the option to specialise in hospitality, tourism, marketing, public relations and advertising.

Learning outcomes and Work-Integrated Learning

• Gain the professional skills needed to set up and run an event management business.
• Learn to design, plan, and run large-scale events, leaving guests satisfied.
• Develop effective marketing and sponsorship strategies necessary to commercialise events.
• Develop experience in handling logistical issues and problem-solving on the fly.
• Master the managerial and delegation skills that make running great events possible.
• Undertake 300 hours of industry experience.

Career opportunities

• With a Bachelor of Business (Event Management) you will have the know-how to run large-scale events professionally and successfully, from the planning phase to completion. This will open up opportunities in bigger organisations as well as the chance to run your own business for a range of clients.

Potential career paths

• Event Manager
• Promotions Manager

Subjects and units

• Delivered both on campus and online, this course comprises 20 core and 4 electives, each subject requiring 10 hours of study per week; three hours facilitated and seven self-directed. Assessments may include activity-based assignments or online quizzes. There are no formal exams.

Year 1
Requirements

• These six core subjects must be completed. Additionally, you’re required to select two electives from the electives tab.

Core subjects

• Academic and Business Communication Skills | BIZ106 
• Understanding Self and Others | BIZ107 
• The Business of Events | EVT102
• Marketing in the Digital Era | MKT105
• The Business Environment | BIZ202
• Industry Skills Project | IND101A | 50 hours of industry experience

Year 2
Requirements

• These seven core subjects must be completed. Additionally, you're required to select one elective from the electives tab.

Core subjects

• Accounting for Decision Making | BIZ201
• Customer Experience Management | BIZ204
• Event Management and Operations | EVT201A
• Developing People and Culture | MGT202
• Project Management | MGT201A
• Event Technologies | EVT211
• Industry Engagement Project | IND201A | 100 hours of industry experience 

Year 3
Requirements

These seven core subjects must be completed. Additionally, you're required to select one elective from the electives tab.

• Ethics and Sustainability | MGT301A
• Agile Business Analysis (Advanced) | MIS312
• Services Marketing | THE302
• Industry Consulting Project | IND301A | 150 hours of industry experience
• Organisational Creativity & Innovation | BIZ301
• Risk, Resilience and Recovery | THE301
• Event Staging and Production | EVT304

Electives
Requirements

• Electives available to students may be chosen from the elective bank below. Choose four electives:

Elective subjects

• The Food and Beverage Industry | HAT101
• Introduction to Sport Management | SPO101
• Sport Marketing | SPO102
• Introduction to Entrepreneurship | ENT101
• Venture Ideation | ENT102
• Tourism Perspectives and Experiences | HAT102
• Sales and Negotiation Strategies | ENT201
• Economics | ECO201
• Strategic Management | MGT302A
• Lean Business Start-up | ENT301
• Business and Corporations Law | LAW301

Study pathways

• Torrens University offers undergraduate and postgraduate students with flexible entry options and study pathways. Whether you prefer a full program or a modular approach, we can tailor your studies to your needs. Start your journey with an undergraduate diploma or bachelor degree, or grow your career with a postgraduate qualification.