The ICMS Bachelor of Business (Fashion and Global Brand Management) degree blends core business subjects with specialised subjects relating to fashion and brand management, providing you with the perfect foundation for a successful career in fashion, retail or brand management.
DurationIt takes more than innovative designs to build a successful fashion brand. Experts in marketing, merchandising, logistics, sales, retailing and more, contribute to bringing a product from the runway to the racks of our favourite stores.
You don’t need to be the next Anna Wintour or Gianni Versace to make an impact though; if you’re passionate about fashion, studying fashion and global brand management is the best way to learn about what fuels this fascinating, multi-trillion dollar industry.
The ICMS Bachelor of Business (Fashion and Global Brand Management) degree blends core business subjects with specialised subjects relating to fashion and brand management, providing you with the perfect foundation for a successful career in fashion, retail or brand management.
Whether you dream of managing a boutique brand, creating visual merchandising strategies for world-renowned fashion houses or marketing new product lines for online fashion retail giants, this degree will equip you with the knowledge and skills needed to carve a niche for yourself in the industry.
At ICMS we believe in a curriculum that blends a thorough understanding of the theoretical principles of management with innovations in hands-on, practical education.
You will discover how successful fashion and luxury brands are built, managed and experienced. Learning from business experts, and through extensive industry exposure, you will master the latest marketing and retailing strategies used to engage customers in this exciting global industry.
Course Structure
The Bachelor of Business (Fashion and Global Brand Management) is designed to equip you with business knowledge, as well as specialist fashion, brand and retail skills in a global environment.
The degree, with specialised knowledge of fashion business, builds an adaptable blend of operational, strategic and creative skills relevant to this dynamic and rapidly evolving industry.
The competencies obtained in this course, while focused on the fashion retail category, are also relevant to the increasingly important role of brand management. This degree will equip you with a differentiated, flexible skill set and a global perspective.
The Bachelor of Business (Fashion and Global Brand Management) has:
Your 6 specialisation subjects focus on building key industry skills and knowledge in fashion areas:
Your 6 electives provide a broad pool of choices so that you can craft your degree to suit your individual tastes and career aspirations.
Industry Training
There are two Work Integrated Learning (WIL) subjects in this degree. The two WIL subjects are usually completed over two study periods and will provide you with a wealth of hands-on practical work experience in your specialised area.
This means you’ll graduate not only with a degree but also with work experience and connections in the industry.ICMS have an impressive network of Industry Partners in the fashion industry.
Our dedicated WIL team will work with these partners to provide you with invaluable industry insight and experience, finding you a suitable placement that is the best fit for your skills, interests and professional goals.
Your Industry Training could take you to a major city or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you.
Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.
All About Career Success
The Bachelor of Business (Fashion and Global Brand Management) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:
Real-world assessments: No exams
Strong industry relationships
Developing 21st century skills, such as digital literacy
Everybody gets to complete a work placement in a business that aligns to their preferred industry
Access to personal study assistance and wellness support
An emphasis on professionalism which includes: business cards, interview preparation, wearing ‘business attire’ in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV
In your final year of the Bachelor of Business (Fashion and Global Brand Management), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within business, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.
There is no better preparation to make your mark in the fashion industry than with a Bachelor of Business (Fashion and Global Brand Management).
The International College of Management, Sydney (ICMS) is a leader in career-focused education, offering internationally recognised undergraduate bachelor’s degrees and postgraduate master’s degrees at our Manly and Sydney City campuses.
At the ICMS Open Day you will learn about all the degrees offered and discover why ICMS’s personal mentoring approach could make all the difference to your future career success – and help you to make the most of your student years!
Learning and Teaching
At ICMS we are dedicated to your education. We aim to deliver a unique learning experience that prepares you for life and a rewarding future career.
Aspects of teaching and learning at ICMS that we are particularly proud of include: ICMS Graduate Capabilities that are incorporated into all courses, a curriculum that is designed to apply theoretical knowledge within industry settings through internships and industry opportunities.
Courses that are designed deliberately with graduate outcomes in mind, assessments that are used responsively as an integral part throughout course delivery, passionate and academically-qualified faculty.
An individualised and personalised teaching approach, a connection with professional mentors, a global outlook, and a community engagement ethos.
Academic Integrity
The International College of Management, Sydney (ICMS), Aspire Institute, Aspire English and the International Sport College of Australia (ISCA), endeavour to create a culture of academic integrity by encouraging and supporting our students to meet the academic standards and learn with honesty.
ICMS has considered the academic integrity response to artificial intelligence (AI) tools and updated the Academic Integrity Policy and Procedures in 2022.
The revised policies and procedures and a new Academic Integrity Partnerships model are now part of business as usual to ensure the integrity of ICMS degrees. As our context is evolves will implement further meaningful measures as needed.
Academic Scholarship
In pursuit of building on an existing reputation as an industry leader within the Australian higher education landscape, the International College of Management, Sydney (ICMS) is taking steps to ensure continued scholarly engagement that positively impacts on students, faculty, and industry.
The appointment of Dr Emma Wong (PhD) as Associate Dean (Scholarship and Civic Leadership) underlines ICMS’ focus and commitment to scholarship, as Dr Wong drives the strategic approach ICMS has taken to build the institution’s academic profile and reputation.
“One of our strategic goals is the alignment of teaching, learning, and scholarship advances with our distinct disciplines and fields of study, which we are keen to share with wider academic and industry audiences to strengthen ICMS’s scholarly reputation,” ICMS DVC (Learning and Teaching) Dr Heidi Le Sueur (PhD) said.
“It is our ambition to build our position as a leader among private providers in Australia, known for educational excellence and scholarship with a strong industry focus, thereby reinforcing the value of our institution in the higher education sector and, most importantly, adding value for our students.”
ICMS Graduate Capabilities
Graduate capabilities are the skills and knowledge necessary for graduates to demonstrate confidence, competence and innovation in a specific profession and across disciplines.
At ICMS, we aspire to equip our students with essential skills that are applicable in a range of contexts in their career and life by the time they graduate. These capabilities (skills) are what employers ask for.
Graduate capabilities will enhance employment opportunities and lead to success in the future career – and life.
Learning and Teaching Principles
ICMS has had a proud history as a provider of high-quality education, equipping graduates with the knowledge and skill sets needed for success. Learning and teaching at the Institution is underpinned by a set of principles which are embedded into all courses.
Hybrid Teaching and Learning at ICMS
The introduction of the ‘Hybrid Teaching and Learning’ delivery mode takes the ICMS study experience to a new level of flexibility.
Hybrid teaching provides ICMS students with flexible learning opportunities and access to equivalent learning experiences, whether in-person, or online (synchronously or asynchronously) attendance.
There are benefits to each mode of delivery. Face-to-face learning provides immediate access to teachers and direct communications with other fellow students in the on campus venue.
Hybrid synchronous classes give students the freedom to join a live class from anywhere in the world and feel like they are participating in the class.
Asynchronous learning allows students to engage with the class content and at time of their choosing so that they will be able to accommodate changing life needs, from work, severe weather impact to self-isolation should this be required.
These modern and interactive classes go beyond a Zoom experience. Skilled teachers facilitate activities that allow you to interact with students physically on campus and those online studying overseas or remotely.
FBI Design courses are hands on and practical. Students learn the entire process from design and construction, to the marketing of a fashion label.
FBI Design courses are hands on and practical. Students learn the entire process from design and construction, to the marketing of a fashion label.
The Fashion Marketing course is perfect for people wanting to work in the fashion industry in styling, event management, marketing, and business. You will be taught and mentored by industry experts who are currently working within major brands, fashion houses and agencies.
You will develop knowledge and skills that prepare you for working in a junior design assistant role in the fashion industry. Whilst design focused you will also look at market segments and positioning, develop market specific design concepts and present your brand proposal to an industry panel.
The Diploma offers students the opportunity to learn new skills and techniques and build upon their previous seasons ranges. The Diploma of Fashion Design is inclusive of Certificate in Fashion Design subjects.
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