Bachelor of Business in Event Management (Honours)

Universiti Teknologi MARA offers a Bachelor’s degree in Event Management through the Faculty of Business Management. It is a three-year programme, designed to introduce students to the event management field.

The programme aims to develop skills and knowledge related to the management of various kinds of event both in local and international context. Presently no specific undergraduate programme exists in Malaysia for those who wish to become managers in this existing dynamic industry.

The curriculum of this programme is designed to meet the current needs of industry and prepare graduates for a successful career in event management. Some relevant courses encompass that of event management modules, administrative management fundamentals, computer and information technology, communications and third language.

Employment opportunities are available in the public and private sector, and range from event managers, event executives to event coordinators. The degree equips graduates for career [progression to senior levels particularly within this dynamic industry. Graduate also have the opinion to set up their own event management business.

Program Overview
This program covers

• Event Conceptualization & Planning
• Event Documentation
• Event Leadership Development
• Event Staging & Production
• Event Public Relations & Protocol
• Multimedia for event Management
• Project Management
• Event Risk Management
• Legal Issues for Event Professionals
• Event Marketing & Promotion

Program Content
Year 1
Semester 1

• Co-curriculum I
• Third Language I
• Falsafah Dan Isu Semasa
• Immediate Financial Accounting and Reporting
• End User Applications
• Business Law
• Principles and Practice of Management
• Principles and Practice of Marketing

Semester 2

• Co-curriculum II
• Third Language II
• English for Critical Academic Reading
• Economics
• Financial Management
• Introduction to Operation Management
• Human Resource Management

Year 2
Semester 3

• Co-curriculum III
• Third Language III
• English for Oral Presentations
• Public Relations and Protocol
• Event Planning and Conceptualization
• Introduction to Meetings, Incentives, Conventions, and Exhibitions (MICE)
• Elective 1
• Elective 2

Semester 4

• Penghayatan Etika dan Peradaban II
• Principles of Entrepreneurship
• Business Analytics
• Event Design and Production
• Event Marketing and Promotion
• Event Risk Management and Legal Compliance
• Elective 3: Choose 1
• Digital Workforce
• Digital Entrepreneurships
• Digital Marketing

Year 3
Semester 5

• English Exit Test
• Research Methods
• Strategic Management
• Issues in Event Management
• Event Organization
• Event Resource Management
• Elective 4

Semester 6

• Internship
• Career Prospect
• Executive and middle level management positions in industries related to
• Hospitality & Event Management
• Sports & Tourism
• Charity & Volunteerism
• Entertainment
• Research & Consultancy

Program Availability

• This program is offered at UiTM Selangor.