Bachelor of Commerce in Corporate Communication

The Bachelor of Commerce in Corporate Communication will provide students with a holistic and robust understanding of the field of corporate communication.

Students will be provided with a comprehensive understanding of theory, methodology, applications and processes in the key fields of corporate communication, communication science and business management, thus exhibiting the knowledge and skills to contribute to this emerging industry.

The Bachelor of Commerce in Corporate Communication will provide students with a holistic and robust understanding of the field of corporate communication.

This qualification provides students with a well-rounded understanding of theory, methodology, applications and processes in the key fields of corporate communication, communication science, and business management.

In addition, students will be cognisant of the rapidly changing environment of corporate communication and have the skills and knowledge to contribute to this emerging industry.

Due to the blend of communication and business-related modules this qualification will develop students’ problem solving, critical thinking and strategic skills, which is what corporates seek in graduates over-and-above an appropriate qualification.

Outcomes:

Upon successful completion of the Bachelor of Commerce in Corporate Communication, the student should be able to:

• Demonstrate a critical, holistic understanding of applying the theoretical knowledge of corporate communication, communication sciences, and business management concepts in the organisational context

• Determine effective strategic communication competencies by identifying and utilising appropriate communication knowledge, techniques, strategies and technologies by planning, creating and implementing effective corporate communication activities and projects that are inclusive by nature

• Organise and coordinate resources and opportunities in the corporate communications field by managing and evaluating corporate communication activities and projects in order to ensure organisational communication delivery achieves organisational objectives and meet ethical and legal standards

• Evidence critical knowledge by integrating research methods and decisions relevant to the application of corporate communication activities and projects in order to make informed decisions that lead to effective, ethical and successful organisational communication.

• Display accountability, ethics and professional practice in applying leadership, motivation, diversity, ethics, conflict management knowledge and practices in the role of and as a corporate communication manager.

• Apply theoretical and research knowledge and analytical skills gained in the programme to a specialised area in corporate communication by writing a research proposal