This programme prepares the student to enter a range of professional careers in the fields of Marketing and Business Management.
DurationThis programme prepares the student to enter a range of professional careers in the fields of Marketing and Business Management. Students qualified in this field of study will be able to make a significant contribution to the business environment. This qualification provides students with a solid grounding in the academic theory underpinning the main concepts in the fields of Marketing and Business Management.
The curriculum allows students to specialise in Marketing and Business Management in their 3rd year of study. Included in the programme is also a range of more generalised modules such as Business Communication and End User Computing, which are regarded as essential in todays competitive business environment.
Admission Requirement:
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The modules covered in a BCom form the foundational theories of business and are focused on modules specific to economics, business management and finance.
The purpose of the Bachelor of Commerce (BCom) degree is to provide a broad but solid educational foundation to students in the field of commerce, including various key discipline areas such as business management, accounting and law.
In today’s ever-changing world, built on technology, e-commerce and global trade, supply chain management is increasingly becoming a pivotal personal competence, and a key competitive advantage for many businesses.
The Bachelor of Commerce in Digital Marketing will provide the student with the necessary skills and knowledge to prepare them for opportunities and challenges within the Digital Marketing environment.
Developing learners to be able to function in a wide range of financial and accounting tasks and to be able to function and add value in private and public sectors.
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