The department of journalism and communication studies aims to equip students with the knowledge and skills that enable them to embark on a successful career in the field of mass communication and media. The specific objective of the programme is to impart to students the latest mass communication a
DurationThe department of journalism and communication studies aims to equip students with the knowledge and skills that enable them to embark on a successful career in the field of mass communication and media. The specific objective of the programme is to impart to students the latest mass communication and media knowledge pertaining to the current world.
Compulsory & Core Courses
Electives
Industrial Training
Career Opportunities
Entry Requirements
Southern University College (also known as Southern UC) attained its current status in 2012. It was previously known as Southern College – established in 1990 as the first non-profit institute of higher-education in Malaysia to provide a local educational channel for high school graduates who were unable to further their studies in foreign countries or gain admission to other local tertiary educational institutions.
Historically, Southern UC has its origin 46 years ago (in 1975) in Foon Yew High School, Johor Bahru, offering an Advanced Studies Programme. In 1986, the Foon Yew Board of Directors applied to the Ministry of Education to set up a community-funded college. Through the persistent effort of the Chinese community leaders, approval was subsequently obtained from the Ministry of Education in 1990 for the establishment of Southern College.
Southern UC is located in the Skudai area of Johor Bahru, Malaysia – an area within the Iskandar Malaysia Economic Zone. Its campus land is sized at 33 acres, mainly donated by philanthropist Mr. Seow Wan Heong. Following the development of Iskandar Malaysia Economic Zone, Southern UC will be one of the important educational institutions in Malaysia, and has poised itself to become an international educational institution. The Southern UC campus is a scenic spot, rich in Chinese traditional colours and a multicultural atmosphere that encompasses the spirit of co-existence and multi-culturism.
Currently, Southern UC has 6 faculties, 3 schools, and 10 research institutes. The 6 Faculties include Faculty of Humanities and Social Sciences, Faculty of Business and Management, Faculty of Art and Design, Faculty of Engineering and Information Technology, Faculty of Chinese Medicine and Faculty of Chinese Studies. The 3 schools comprised School of Foundation Studies, School of Professional & Continuing Education and Southern Institute of Technical Education.
The 10 research institutes include Institute of Graduate Studies and Research, Research Institute of Chinese Ethnicity & Culture, Malaysian Chinese Literature Centre, Research Institute of Malay Language and Culture, A+I Design Research Centre, Centre for Business & Management Research, Centre for Applied Artificial Intelligence, Robotic, and IoT (CARI), Research Centre of Traditional Chinese Medicine, Education, Psychology and Counselling Research Centre, and Social Sciences Research Centre (SSRC).
This specialised programme paves the way for a career in the media industry through three pathways which are film and television, journalism as well as marketing and communications. With an in-depth understanding of the field’s fast-changing dynamics, our students become trailblazers with impress...
Upon graduation, students will be equipped with the knowledge and skills to be at the forefront of the creative digital media industry both locally and internationally. With the acquired knowledge and skills, students will be able to embark in careers or become an entrepreneur in the creative indus...
The media communication program is designed to produce graduates and professional media practitioners who are innovative, dynamic, critical, responsible and ethical in generating and communicating information for the mass media.
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