Bachelor of Communication (Honours) (Mass Communication)

by Southern University College Claim Listing

The department of journalism and communication studies aims to equip students with the knowledge and skills that enable them to embark on a successful career in the field of mass communication and media. The specific objective of the programme is to impart to students the latest mass communication a

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Southern University College Logo

img Duration

3 Years

Course Details

The department of journalism and communication studies aims to equip students with the knowledge and skills that enable them to embark on a successful career in the field of mass communication and media. The specific objective of the programme is to impart to students the latest mass communication and media knowledge pertaining to the current world.

Compulsory & Core Courses

  • Introduction to Journalism
  • Communication and Cultural Studies
  • Introduction to Advertising
  • Fundamentals of Mass Communication
  • Communication Laws in Malaysia
  • International Communication
  • Media Management
  • Media Economics
  • Leadership Communication
  • Online Publication
  • Principles of Public Relations
  • Reporting and Writing for the Media
  • TV Studies
  • Research Methods in Communication
  • Mass Communication Theories
  • Introduction to Photography
  • Media, Culture and Communication Theory
  • Film Studies
  • Crisis Management
  • Visual Culture and Communication
  • Media Ethics
  • Seminar on Media Issues
  • Dissertation (Part I)
  • Dissertation (Part II)
  • Introduction to Media Literacy
  • Communication and Campaign
  • Organisation Communication
  • TV Production
  • Digital Storytelling Production

Electives

  • Basic Chinese / Introduction to Chinese Culture (Elective Core)
  • Introduction to Sociology
  • Photojournalism
  • Communication Technology and Information Society
  • Psychology of Communication
  • Webpage Design
  • Social Media and Public Spheres
  • Desktop Publishing
  • English Proficiency / Academic English

Industrial Training

  • Media Practicum

Career Opportunities

  • Writer / Editor / Copywriter
  • Broadcast Journalist / Reporter / Public Relations Executive
  • Executive Corporate Comm./ Conference Associate 
  • Graphic Designer / Videographer / Photographer
  • Radio Announcer/ Anchor / DJ
  • Director / Producer / Production Assistant 
  • Host / Blogger / Freelancer
  • Social Media Publicist/ Content Creator / Web Content Developer

Entry Requirements

  • UEC: Grade B in 5 subjects including English
  • STPM: Pass with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English in SPM
  • A-Level: With a minimum of CGPA 2.00 with at least a full pass in any 2 subjects AND a credit in English
  • Foundation/ Matriculation: Pass with a minimum of CGPA 2.0 and a credit in English in SPM
  • Diploma / Advanced Diploma: Pass with a minimum of CGPA 2.0 and a credit in English in SPM
  • Others: ATAR is 65 and a minimum of scaled score 50 in any two subjects AND a credit in English at SPM or its equivalent OR other equivalent qualifications recognized by the Malaysian Government 
  • English Competency Requirement for International Student: IELTS 5.0 or its equivalent
  • Johor Bahru Branch

    PTD 64888, Jalan Selatan Utama, KM 15, Off, Skudai Lbh, 81300 Skudai, Johor Bahru

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