Our program is designed to provide students with the perfect opportunity to explore the public relations industry in greater detail through a variation of different modules to equip them with sufficient knowledge to make outstanding contributions in the competitive public relations industry.
Our program is designed to provide students with the perfect opportunity to explore the public relations industry in greater detail through a variation of different modules to equip them with sufficient knowledge to make outstanding contributions in the competitive public relations industry.
Students will be exposed to the different facets of the public relations industry and gain practical experience in strategic communications and develop impactful campaigns, especially Public Policy and Global PR, which is in high demand today but not found in other courses in Malaysia. Students will learn to analyse organisations, find positive messages and translate those messages into positive stories.
The School of Communication and Creative Arts (SCCA) is a member of Institute of Public Relation Malaysia (IPRM). The objective of this membership, is to provide high-quality educational experience and resources to nurture our graduates, enabling them to become game-changers in the rapidly changing world of Public Relations. IPRM is a big player in the development of Malaysian public relation industry for the last 40 years.
Public relations is a highly personal business where the art of successful communication and persuasion is critical. Designed with the perfect balance of theory and practices, Bachelor of Communications (Hons) Public Relations at Glenmarie Selangor campus, is the first of its kind in Malaysia that was developed to provide students with knowledge, competencies and adequate skills through the grounding in the theories, approaches and research necessary to prepare them to be professionals that will enable them to understand the fundamentals of public relations and flourish in the Public Relations industry locally and globally.
What is public relations?
Public relations, also known as PR, refers to effective communication and influence with the aim of generating positive perceptions towards a brand, company, organization or individual.
It is a field that is essential to a company’s branding. Public relations specialists create positive impressions through the media and events. Managing bad press is also part of the job.
Careers you can pursue with Communication and Public Relations degree
A robust community for talent development
Beyond Show and Tell
The Little Prince in Everyone
Gouden Roos
My Life Is Like Broadway Musicals
Trained to Train
Real world experience beyond the classroom
Media Proposal Pitch with Mindshare
A Touch of Social Consciousness
Striding for Extraordinary Affairs with Small Steps
PS, LOL
Project Dream 2.0
Seek & Snap
And last, but not least, the 3 month-collaborative effort with Petrosains to experiment with a new medium for immersive storytelling project; 360-degree short videos showcase. The immersive stories have been viewed over 1,642 times in the span of four days and have marked the continued collaboration with Petrosains Sdn Bhd
Year 1
Year 2
Year 3
Electives (Choose 2)
MPU
Notes
Bahasa Kebangsaan A is compulsory for all Malaysian students
UOW Malaysia KDU Penang University College began its chapter when it opened its door to its first batch of students in 1991. Since then, the UOW Malaysia KDU Penang University College has grown by leaps and bounds.
Now sitting proudly at Jalan Anson, UOW Malaysia KDU Penang University College is the most popular private tertiary education provider in the northern region. It has international alumni from 60 countries around the world.
In 2015, UOW Malaysia KDU Penang received the prestigious 6-star, college-based rating in the 2014/2015 Malaysian MyQUEST for the large category. UOW Malaysia KDU Penang University College was the only private college in Penang – and the Northern region – to be awarded this eminent recognition.
Over a span of 25 years, our students continue to do us proud with a string of successes in various national and international competitions. In July 2013, UOW Malaysia KDU Penang was also awarded the Penang MPSP Green Industry Award for the SME Education and Awareness category.
In November 2018, KDU entered into a strategic partnership with UOW Global Enterprises, a wholly-owned subsidiary of University of Wollongong Australia.
Subsequently, in November 2019, the name of the college and university colleges were changed to reflect the stewardship of the University of Wollongong and they are now known as UOW Malaysia.
Why study at a university in Penang
Many people head straight for KL and don’t consider studying university or college in Penang. However, there are actually many reasons why you should continue your tertiary studies in Penang upon completion of your secondary school or high school.
This programme is designed to cater to the high demand for skilled professional in the fields of advertising, multimedia, public relations and broadcasting. Moreover, this diploma programme also aims to instill students with technological know-how and many invaluable skills to produce industry-cent...
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