Bachelor of Digital Business (Honours)

This dynamic, practical-based degree equips you with a holistic range of essential digital skills crucial for today’s rapidly evolving business landscape. From honing digital marketing expertise and mastering seo techniques to leveraging the influence of social media marketing, our programme ensures you are well-prepared to take the lead in elevating businesses through digital transformation. 

Why Study with Us

• What sets us apart is our unwavering dedication to practical learning. Through our immersive curriculum, you will emerge prepared for employment within just one year of our program, poised and ready for a fulfilling apprenticeship. Take the transformative path to a successful career in the digital realm with us today, and experience a journey like no other.

Our Advantage

Career ready in 12 months

• Dive into our immersive program crafted with care to fast-track your learning journey. In just one year of full-time study, you’ll be geared up for a paid company apprenticeship, skillfully arranged by WOU. This distinctive, hands-on hybrid program guarantees you not only graduate with sought-after knowledge but also gain practical experience that’s in high demand. Secure a significant advantage and be adaptable in the competitive digital job market with our unique approach. Your exciting path to success begins here!

Expert-Led Enriched Learning

• At the pinnacle of our educational philosophy lies a commitment to learning from the industry’s best minds. Our programme extends beyond conventional boundaries, offering esteemed digital marketing experts that furnish mentorship and unparalleled exposure. These partnerships present a unique opportunity to learn from seasoned professionals, engage and acquiring insights that transcend the confines of textbooks. Picture yourself engaged in authentic projects with industry leaders, seamlessly bridging the gap between theoretical knowledge and practical application. This immersive experience not only hones your skills but propels you into the echelons of the digital business realm.

Acquire Digital Mastery

• Experience the Future of Learning: Elevate your journey with our cutting-edge curriculum, meticulously crafted to place you at the forefront in the dynamic digital realm. Embracing innovation, our curriculum evolves alongside with the ever-changing digital landscape. Stay ahead with the latest insights, analytical tools, trends, and technologies in digital marketing. We empower you with the most current skills, ensuring a competitive edge in the fast-paced and ever-evolving digital business environment. Join us and make sure to be prepped for success in the digital era.

Your Learning Pathway: From Basics to Mastery

Year 1: Full-fledged Technical Skills Hybrid (odl), Full Time

• In the first year, students will undergo an intensive training program called the Professional Training Camp (ProCamp) to equip them with essential technical digital skills. This comprehensive curriculum covers a wide array of practical skills, including digital marketing, social media marketing, website development, SEO, omni-marketing, digital content creation, and more. Our goal is to ensure that students are well-prepared for employment and can seamlessly transition into the workplace.

Year 2: Skills Enrichment And Real Industry Experience Online (odl), Part-time

• In the second year, students will embark on an exciting journey as junior digital business professionals. Through this program, they will gain valuable skills in digital sales and marketing, information security, business analytics, digital business transformation, data, AI essentials, and much more. These competencies will not only boost their professional development but also set the stage for promising future careers.

Year 3: Business, Management And Digital Skills Online (odl), Part-time

• By the third year, students will have the opportunity to master a comprehensive range of digital business skills through our courses and transition into the exciting phase of undertaking a capstone project. The capstone project offers the student the opportunity to apply and consolidate the knowledge gained throughout their coursework, showcasing their expertise, and preparing them for real-world challenges in the digital business landscape.

Year 4: Selection Of Electives Subjects Online (odl), Part-time

• During the fourth year, students will have the opportunity to explore a comprehensive range of business and management courses, including accounting, management, human resources, supply chain management, business ethics, finance, and more. This exposure aims to equip students with a well-rounded knowledge base, rooted in theoretical perspectives.

Year 5: Acquisition Of Experience Online (odl), Part-time

• In the final semester, students are required to successfully complete all MPU courses, which are designed to equip thw student with overall development, preparing them for a diverse range of career and life opportunities while fostering a strong sense of national identity and cultural understanding.