Bachelor of International Events Management (Honours)

Welcome to our university's award-winning Bachelor of International Events Management (Honours) programme, with a specialisation in Events Management. Our goal is to shape versatile leaders who will become trendsetters in the dynamic and diverse events industry.

• Throughout this programme, we focus on equipping you with both functional and managerial skills, ensuring you possess the necessary expertise to excel in events management. You will also gain comprehensive knowledge in areas such as business, communication, culture and arts, events, and tourism studies.
• Throughout the 12-month programme, you will delve into various inter-disciplinary subjects that encompass the diverse aspects of hospitality management. You will explore topics such as strategic management, marketing, finance, operations, human resources, and entrepreneurship, all within the context of the hospitality industry.
• One of the key strengths of the programme is its industry orientation. You will have the opportunity to learn from experienced industry professionals, participate in industry visits and internships, and engage in real-world projects that simulate the challenges and complexities of the hospitality industry. This hands-on approach ensures that you develop practical skills that are highly valued by employers and enables you to apply your knowledge in real-world settings.

Primary Core
This component consists of core subjects, which are primary modules across a discipline that provides the fundamental knowledge of the discipline.

Year 1

• Principles of Marketing
• Business of Hospitality, Food and Leisure Management
• Events and Entertainment
• Design for Events
• Social Media for Events
• Trends and Issues in International Event Management
• Conventions and Meetings Management
• Event Sponsorship and Funding
• Events Project Management

Year 2

• Research Methods
• French Basic
• Events Operations
• Sustainable Event Management
• Event Technology
• Exhibition Management

Year 3
Option 1: Conventional Mode

• Research Methods
• French Basic
• Events Operations
• Sustainable Event Management
• Event Technology
• Exhibition Management

Option 2: Work-Based Learning

• Events Industry Project Management
• Research Project
• Internship

University Core

• This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

Flexible Education

• The Flexible Education component offers students the flexibility to explore modules in a related or unrelated field, enhancing and complementing their primary major. This component allows students to broaden their knowledge and skills by selecting modules from the same or different schools within the university.
• Flexible Education can take various forms, including free electives, extensions, minors, or even a second major. These options provide students with the opportunity to delve deeper into a specific area of interest or broaden their understanding by exploring a different field of study.

Work-Based Learning

• A 3-year program combining academic learning on campus with practical learning in industry settings. The first 2 years focus on teaching and assessment by academic staff, while the third year involves working with industry partners. where both the teaching and assessment are conducted by both academic staff and industry professionals. Students gain real-world work experience in their chosen industry, allowing them to apply their knowledge and skills in a practical setting.

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including:

• Convention Centre Manager
• Convention / Events Planner
• Convention Services Manager
• Entertainment Manager
• Entrepreneur
• Events Manager
• Exhibition Manager
• Gaming Manager
• Incentive Organiser
• Professional Conference Organiser (PCO)
• Sporting Event Organiser
• Theme Park Manager