Learn how to cultivate a passion for marketing with an oum marketing degree. In today’s rapidly growing world, organisations need to employ highly skilled and knowledgeable workforces with vast knowledge in marketing. The prospects and opportunities for marketing graduates to secure jobs at differen
Learn how to cultivate a passion for marketing with an oum marketing degree. In today’s rapidly growing world, organisations need to employ highly skilled and knowledgeable workforces with vast knowledge in marketing. The prospects and opportunities for marketing graduates to secure jobs at different levels of management are expected to increase commensurate with the growth of economic climate, locally and globally.
It prepares graduates with a broad range of employment and career opportunities including marketing, sales, marketing analysis, insurance, management, education or in various levels of government.
The Bachelor of Marketing (BM) programme is designed to enhance students’ understanding of the latest theories, roles, principles and practices with respect to the overall marketing concepts and issues. This programme is planned to develop abilities of marketing graduates to effectively manage a wide range of local and international marketing issues and global challenges using suitable marketing tools and skills.
It is also designed to advance the qualifications needed to increase their income and marketability in today’s real job market. This is in line with our mission and the Industrial Revolution 4.0 (IR 4.0) to provide our students with an education of high quality which will pave the way to a successful career.
As Malaysia’s premier open and distance learning institution, OUM has evolved from running academic programmes through a blended pedagogy – comprising face-to-face tutorials, e-learning, and self-managed learning – to our current approach that uses fully online learning.
For today’s learners, this means that almost every step of your study, from registration to exams, will take place online. You can attend e-tutorials on a videoconferencing platform, and interact with course-mates, tutors, and lecturers in a virtual discussion forum.
You can use myINSPIRE, our learning platform, to access learning materials and study resources, and the myOUM app to get course information, announcements, schedules, and more.
If you need help, you can get in touch with our support staff on the phone or through our online channels. If you need Internet access or a place to study, you can use the facilities at Menara OUM in Kelana Jaya, or any of 35 learning centres nationwide.
Providing you with this digital study experience is part of our dedication to flexibility, accessibility, and convenience. At the same time, it also complements our concern for quality.
Designed to be industry- and career-relevant, OUM programmes are accredited by the Malaysian Qualifications Agency, and approved by the Public Service Department. Some of our most sought-after options also come with special certifications from professional bodies.
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