This programme promotes students’ creativity and encourages bold and innovative approaches. We offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to integrate problem-solving, creativity, analytical and critical thinking skills.
DurationThis programme promotes students’ creativity and encourages bold and innovative approaches. We offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to integrate problem-solving, creativity, analytical and critical thinking skills.
The Bachelor of Mass Communication (Honours) Advertising programme aims to address the demand for up-and-coming specialists by training them to excel in the advertising industry. Those pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices including strategies in real life applications.
Career Prospects
Advertising
Media
Multimedia
General Studies Subjects
University Courses
Core Courses
Quest International University (QIU) is a comprehensive, research-led private university in Ipoh. When QIU was launched in 2011, we had a goal in mind of being more than a degree mill.
Any university can provide its graduates with a degree and an education. But we’re here to produce graduates who change the game. Innovators who leave a legacy in their creations. Leaders who push for positive change. And above all, to produce good people—caring, responsible, respectable individuals who care for their fellow man and the world around them. They are the QIU legacy.
Vision
The University aspires to be a model research-led private university with global strategic linkages oriented to deliver quality programmes and interdisciplinary research of international standing.
Mission
To offer cutting-edge, market-driven undergraduate and postgraduate programmes in the Medical and Allied Health Sciences, Pure and Applied Sciences, Engineering, Computer Technology, Business and Management, and Social Sciences fields that impact the local and global knowledge-economy.
To promote research and innovation in frontier disciplinary and interdisciplinary areas of study in its various programmes with collaborative links to premier universities and centres of excellence.
To promote student-centred learning and impart holistic education through extracurricular activities and soft skills training, including clinical/industrial exposure and technopreneurship training.
To be an outward-looking university that works closely with all segments of community and industry and thereby serve as a geographical focal point for socio-economic development of the State.
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