Bachelor of Mass Communication (Honours) Advertising

by Quest International University (QIU) Claim Listing

This programme promotes students’ creativity and encourages bold and innovative approaches. We offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to integrate problem-solving, creativity, analytical and critical thinking skills.

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Quest International University (QIU) Logo

img Duration

3 Years

Course Details

This programme promotes students’ creativity and encourages bold and innovative approaches. We offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to integrate problem-solving, creativity, analytical and critical thinking skills. 

The Bachelor of Mass Communication (Honours) Advertising programme aims to address the demand for up-and-coming specialists by training them to excel in the advertising industry. Those pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices including strategies in real life applications.

Career Prospects

Advertising

  • Advertising & Promotion Manager
  • Brand Manager
  • Account Director
  • Creative Director
  • Copywriter
  • Advertising Consultant

Media

  • Media Planner
  • Media Research Consultant
  • Media Relations Specialist
  • Traffic Manager
  • Media Buyer
  • Media Advisor

Multimedia

  • Electronic
  • Publication Specialist
  • Desktop Publisher
  • Content Editor
  • Multimedia Specialist
  • Internet Publisher
  • E-commerce Advertising Specialist

General Studies Subjects

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2 (U1)
  • Bahasa Kebangsaan A /Communication Skills (U2)
  • Philosophy and Current Issues
  • Sustainable Development in Malaysia (U3)
  • Community Service (U4)

University Courses

  • English for Academic Purposes
  • Devices, Networks & Applications
  • Disciplined Entrepreneurship
  • Design Thinking
  • Co-curriculum Activities

Core Courses

  • Creative and Critical Thinking
  • Mass Media in Society
  • Communication Theory
  • Scripting for Media
  • Elective 1: Introduction to Corporate Communication / Introduction to Journalism
  • Sociology
  • Persuasive and Strategic Communication
  • Marketing Communication
  • Rhetoric, Articulation and Persuasion
  • Media and Consumer Analytics
  • Social Psychology
  • Digital Photo & Videography
  • Media Law and Ethics
  • Creative Writing for Media
  • Visual Communication
  • Event Management
  • Communication Research
  • Introduction to Brand Management
  • Media Psychology
  • Advertising Principles
  • Globalisation and Communication
  • Research Project I
  • Strategic Media Planning
  • Innovative Media
  • Research Project II
  • Brand Identity Design
  • Advertising Campaign
  • Industry Training
  • Ipoh Branch

    No.122A, Jalan Hj. Eusoff Housing Trust, Ipoh

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