Bachelor of Mass Communication (Honours)

Throughout this bachelor of mass communication programme, you will develop the core skills required for effective communication. You will learn the art of researching, honing your ability to gather and analyze information. 

Our focus on writing will sharpen your written communication skills, enabling you to craft compelling messages tailored to different audiences and platforms.

Key Highlights of Bachelor of Mass Communication

• Real Clients, Real Projects- Students get to work on actual projects with major established businesses such as DiGi, da:men mall, Dutch Lady, EcoWorld, Escape Room and more.
• Immersive Learning Experience- Besides theoretical knowledge, students will have full access to training in state-of-the-art facilities, industry-relevant equipment, tools, and software.
• Focused Specialisations- This programme offered four specialisation: Digital Media Production, Advertising & Brand Management, Journalism & Media Practice and Public Relations.

Strategising is a crucial aspect of communication, and our programme will equip you with the tools to develop effective communication plans. You will learn how to identify communication objectives, devise strategies, and execute them with precision. By honing your strategic thinking abilities, you will be prepared to navigate the challenges of the ever-changing communication landscape. Through hands-on projects and real-world scenarios, you will learn how to plan, execute, and evaluate communication initiatives across a range of sectors.

Primary Major

• This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

Year 1

• Introduction to Mass Communication
• Visual Communication
• Intercultural Communication
• Communication Theory
• Research Methods
• Innovative Media 
• Media Writing 
• Media Analytics

Year 2

• New Media and Society
• Specialisation Modules

Year 3

• Media Law and Ethics

Final Project
Choose 1 out of 5 Modules

• Research Project
• Internship

You will need to choose one of the specialisation below:
Digital Media Production

• Narrative Writing 
• Digital Moving Image
• Digital Animation and Compositing
• Visual Storytelling
• Audience Studies 
• Trends in New Media 
• Digital Media Creative Project

Advertising & Brand Management 

• Advertising Fundamentals 
• Strategic Copywriting
• Creative Design for Advertising
• Brand Management
• Corporate Identity & Branding Design
• Media Planning and Analysis
• Advertising & Brand Management
• Collaborative Project

Journalism & Media Practice

• Journalism Fundamentals
• Newsgathering and Writing
• Narrative Journalism
• Broadcast Journalism
• Activism and the Media
• New Media Production
• Journalism Professional Practice

Public Relations

• Public Relations Principles
• Promotional Writing
• Publicity And Media Relations
• Crisis Management
• Organisational Communication
• International Public Relations
• Public Relations Events Consultancy/Public Relations Consultancy

University Core

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

• Appreciation of Ethics and Civilization / Malay Communication 2
• Philosophy and Current Issues
• Emotional Intelligence in Action
• Integrity and Anti-Corruption Course
• Social Innovation Project

When you've successfully completed this Bachelor of Mass Communication programme, you could embark on any of these exciting careers, including:

• Campaign Director
• Consumer Advocate
• Corporate Affairs Manager
• Corporate Communication Manager
• Foreign Affairs Officer
• Public Relations Consultant
• Publicist
• Art Director
• Special Correspondent