Bachelor of Mass Communication (Hons)

The bachelor of mass communication (hons) programme at segi university is an exciting journey into the dynamic world of mass media. Mass communication is a vital discipline in today’s interconnected world, encompassing newspapers, magazines, radio, television, and film. 

This programme equips students with the kills and theoretical knowledge needed to excel in this field.

• What sets our programme apart is its blend of creativity and management. Students gain hands-on experience with state-of-the-art equipment and industry-relevant software.
• One unique aspect of this programme is the opportunity to specialise in Advertising, Broadcasting, or Public Relations, tailoring your education to your specific interests and career goals. With a curriculum designed to provide an in-depth exploration of subject matters and a range of electives, you’ll gain a comprehensive understanding of mass communication.
• Industry relevance is a priority at SEGi. Through our “Industry into Classroom” approach, students work on real industry projects, mentored by academic and industry experts. With students from over 90 nationalities, you’ll also benefit from a diverse and international learning environment.
• Accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, this rogramme opens doors to a world of opportunities in mass communication

Entry requirements

• STPM – with a min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level
• Unified Examination Certificate (UEC) with at least 5Bs
• Diploma – with a min. CGPA of 2.00 and a credit in English at SPM level
• Diploma – in Media and Communication or its equivalent
• Matriculation/Foundation – with a min. CGPA of 2.00 and credit in English at SPM level
• TOEFL score of 500 OR IELTS score of 5.0 (International students)

Year 1

• Communication English
• Media Technology & Practices
• Understanding Advertising
• Understanding Journalism
• Understanding Public Relations
• Understanding Broadcasting
• Corporate Communication
• Creative & Innovative Publishing
• Integrated Marketing Communication
• Psychology in Communication
• Mass Communication & Stories of Mass Media

Year 2

• Media Law, Power & Public Opinion
• Entrepreneurship
• Theory and Principles of Communication
• Business Ethics
• Managing Media and Business
• Sociology of Media & Culture
• Research Methods
• Social Media and Public Relation Practices
• Public Opinion and Propaganda
• Creative Writing

Year 3

• Communication & Campaign Management
• Environmental Management & Tech
• Elective 1
• Elective 2
• Elective 3
• Research Project
• Industrial Training

General Subjects (MPU)

• Effective Listening/National Language A
• Ethnic Relations/Malaysian Studies 3
• Co-curriculum Management
• TITAS/BMK 2
• Personal Health Management

Advertising

• Advertising Copywriting & Digital Publishing
• Advertising Strategies & Planning
• Internet Advertising & Management

Broadcasting

• Documentary Feature Production
• Managing Television Program and Production
• TV and Online Broadcast Journalism

Public Relations

• Media Relations and Publicity
• Media Relations and Media Writing
• Strategies and Practices in Public Relations

Career opportunities

• Journalist, Corporate Communication Executive, Public Relations Executive, Advertising Executive, Content Creator, Copywriter, Media Planner, Television Presenter or Radio Presenter.