Bachelor of Professional Communication (Honours)

by International University of Malaya-Wales Claim Listing

The professional communication programme at iumw is designed to give students the skills and knowledge to begin a successful career in a variety of fields including journalism, advertising, public relations and broadcasting. A career in communications can take you into almost any industry, so you ca

RM50620

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International University of Malaya-Wales Logo

img Duration

3 Years

Course Details

The professional communication programme at iumw is designed to give students the skills and knowledge to begin a successful career in a variety of fields including journalism, advertising, public relations and broadcasting. A career in communications can take you into almost any industry, so you can look for opportunities in areas you are passionate about. 

The programme is delivered via a ‘branded syllabus’; modules are offered in collaboration with local and global brand names, so the programme is heavily influenced by today’s industry needs. Students embark on industrial-driven assignments to boost their portfolios and prepare them for the increasingly complex demands of the workplace.
Direct Industry Exposure & Partnerships with:

Emd Consult Sdn Bhd : regulation-and-event-log-compliance -sample-4 - ARD ... / Aisling consulting sdn bhd jobs. - raisamanggis Brand Geeks Inc | Nurturing Legendary Brands Explore the latest tech in skincare.

Year 1

  • Professional Communication
  • Introduction to Mass Communication
  • Introduction to Intercultural Communication
  • Public Speaking and Presentation Skills
  • Writing for the Media
  • Communication and Audience
  • Media in Malaysia
  • Integrity and Anti-Corruption
  • Philosophy and Current Issues
  • Publication Design 1
  • Communicative Malay 2
  • Appreciation of Ethics and Civilization (Malaysian Students)
  • National Language A
  • Appreciation of Ethics and Civilisation
  • Ways of Thinking
  • Ways of Perceiving

Year 2

  • Publication Design 2
  • Persuasive Writing
  • Media and Communication Research Methods
  • Integrated Marketing Communication
  • Communication Startup 
  • Media Production
  • Social Media
  • Communication Theories
  • Visual Communication
  • Crisis Communication
  • Corporate Writing
  • New Media Technology
  • Human Resource Management
  • Marketing Management
  • Communicative Malay 2 (International Students)
  • Research in Context
  • Research in Practice

Year 3

  • Communication Research Project 1
  • Communication Research Project 2
  • Scriptwriting and Storyboarding
  • Corporate Communication
  • Professional Portfolio Development
  • Communication Campaign
  • Ethical and Legal Issues in Communication
  • Audio and Video Production
  • Organisational Communication
  • Event Management
  • Language and Literacy Text
  • Brand Management
  • Digital Marketing
  • Industrial Training
  • Professional Promotion

Assessment

  • On this programme, students are primarily assessed through coursework. Classes are held face-to-face, which includes lectures and tutorials (offline and online). Our students are expected to demonstrate their understanding through several forms of assessment, including but not limited to; exams, quizzes, reports, projects, presentations, and exhibitions.
  • Students are expected to undergo six (6) semesters and one industrial training (12 weeks) which amounts to 124 credit hours.

Career Opportunities

  • Public Relations Consultant
  • Publicist
  • Foreign Affairs Officer
  • Corporate Communication Manager
  • Strategic Communication Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Integrated Marketing Communication Manager
  • Political Secretary
  • Communication Director
  • Media Specialist
  • Corporate Communication Manager
  • Public Relations
  • Kuala Lumpur Branch

    Administration Wing, 1st Floor, Block A City Campus, Jalan Tun Ismail 50480, Kuala Lumpur

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