Bachelor of Professional Communication (Honours)

The professional communication programme at iumw is designed to give students the skills and knowledge to begin a successful career in a variety of fields including journalism, advertising, public relations and broadcasting. A career in communications can take you into almost any industry, so you can look for opportunities in areas you are passionate about. 

The programme is delivered via a ‘branded syllabus’; modules are offered in collaboration with local and global brand names, so the programme is heavily influenced by today’s industry needs. Students embark on industrial-driven assignments to boost their portfolios and prepare them for the increasingly complex demands of the workplace.
Direct Industry Exposure & Partnerships with:

Emd Consult Sdn Bhd : regulation-and-event-log-compliance -sample-4 - ARD ... / Aisling consulting sdn bhd jobs. - raisamanggis Brand Geeks Inc | Nurturing Legendary Brands Explore the latest tech in skincare.

Year 1

• Professional Communication
• Introduction to Mass Communication
• Introduction to Intercultural Communication
• Public Speaking and Presentation Skills
• Writing for the Media
• Communication and Audience
• Media in Malaysia
• Integrity and Anti-Corruption
• Philosophy and Current Issues
• Publication Design 1
• Communicative Malay 2
• Appreciation of Ethics and Civilization (Malaysian Students)
• National Language A
• Appreciation of Ethics and Civilisation
• Ways of Thinking
• Ways of Perceiving

Year 2

• Publication Design 2
• Persuasive Writing
• Media and Communication Research Methods
• Integrated Marketing Communication
• Communication Startup 
• Media Production
• Social Media
• Communication Theories
• Visual Communication
• Crisis Communication
• Corporate Writing
• New Media Technology
• Human Resource Management
• Marketing Management
• Communicative Malay 2 (International Students)
• Research in Context
• Research in Practice

Year 3

• Communication Research Project 1
• Communication Research Project 2
• Scriptwriting and Storyboarding
• Corporate Communication
• Professional Portfolio Development
• Communication Campaign
• Ethical and Legal Issues in Communication
• Audio and Video Production
• Organisational Communication
• Event Management
• Language and Literacy Text
• Brand Management
• Digital Marketing
• Industrial Training
• Professional Promotion

Assessment

• On this programme, students are primarily assessed through coursework. Classes are held face-to-face, which includes lectures and tutorials (offline and online). Our students are expected to demonstrate their understanding through several forms of assessment, including but not limited to; exams, quizzes, reports, projects, presentations, and exhibitions.
• Students are expected to undergo six (6) semesters and one industrial training (12 weeks) which amounts to 124 credit hours.

Career Opportunities

• Public Relations Consultant
• Publicist
• Foreign Affairs Officer
• Corporate Communication Manager
• Strategic Communication Manager
• Campaign Director
• Corporate Affairs Manager
• Integrated Marketing Communication Manager
• Political Secretary
• Communication Director
• Media Specialist
• Corporate Communication Manager
• Public Relations