Bachelor of Public Relations Management (Hons)

This major will teach you how to plan and develop effective communication strategies, and how to put those plans into action and measure their effectiveness. It will also prepare you for changing attitudes and behaviours, managing relationships, and engaging with stakeholders, including primary dec...

This programme is a 2u2i programme where students will undergo three (six semesters) years lectures at the university and one year (two semesters) learning experience in the industry. The teaching and learning methods of this subject includes work-based learning, online learning, lectures, tutorial...

Get the professional skills and knowledge to work on developing beneficial relationships with consumers, media and government for your company or client. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues m...

You will learn how to carefully manage the reputations of important organisations and forge impactful business relationships against a constantly shifting media landscape. The skills you develop will allow you to navigate nuanced cultural and political contexts with confidence, communicating comple...

This programme develops students’ practical expertise in formulating media strategies, managing and running pr campaigns, producing pr write-ups and promotional material. To produce pr professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated ...