Bachelor of Retail Management (Honours)

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing retail industry.

Intake:
June and November

Programme Outline:

• IT Fundamentals and Applications Business Communication
• Quantitative Methods
• Principles of Accounting
• Economics
• Business Organisation & Management
• Elective I
• Elective II
• Principles of Marketing
• Consumer Behaviour
• Principles of Finance
• Business Ethics
• Promotion in the Merchandising Environment
• Retail Loss & Shrinkage Prevention
• Retail Distribution & Logistics
• Retail Marketing
• Retail Merchandising
• Retail Operations Management
• Sales Management
• Pricing Strategy
• Marketing Insight
• Customer Relationship in Retailing
• Strategic Retailing
• Integrated Marketing Communications
• Digital Marketing
• International Retailing
• Entrepreneurship
• Case Study
• Marketing Metrics
• Industrial Training

Compulsory Courses:

• English for Tertiary Studies, Academic English,  English for Career Preparation, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity & Anti-Corruption, Critical Thinking, Contemporary Malaysian Issues, Service Learning/Bahasa Kebangsaan A and Co-curricular.

Note: We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.

Progression:

• Graduates of Bachelor of Retail Management (Honours) are able to advance to postgraduate studies in the relevant field.

Graduates of Bachelor of Retail Management (Honours) can seek gainful employment in the following areas:

• Retail Operations
• Store Management
• Merchandising
• Purchasing
• Credit Control
• Customer Service
• Sales and Marketing & etc