Basic Digital Marketing Course

Principles of Digital Marketing

• Basics of Marketing,

• Comparison of Traditional and Digital Marketing.

• Statistics of Digital Marketing

• Benefits of Digital marketing

• Latest Digital marketing trends

• Digital marketing platforms

• Digital Marketing strategy for websites,

• Career opportunities in digital marketing

Know SMM History & Social Media Importance

• Understand the evolution of Social Media Channels

• Go through relevant Social Media Stats and Trends (in India & Abroad) Understand Social Media Marketing via Social Media Success Stories

• Know key Idiosyncrasies of all Social Media Channels

• Learn how to choose relevant Social Channel for your Business

• Understand what is multi-channel Social Media Marketing

Understand Community Building & Develop Facebook Marketing Strategies

• Know what is community building on Facebook and how to create the right

• Facebook Brand Pages Go through EndgeRank Algorithm to understand how successful marketers

• engage their audiences on Fb Create Facebook Pages and Implement Facebook Marketing Strategies Understand Facebook Marketing to ensure an increase in followers, fans, and

• engagements Go through Important Facebook Insights and Success Stories

• Implement Facebook Marketing Strategies from Goals to Revenues Understand Competitive Research on Facebook

Understand Facebooké& InstagramAds

• Go through different types of Facebook & InstagramAds

• Do a Comparative analysis of Facebook Ads & Google AdWords Know the role of CTR in Facebook

• Understand how to create an Ad Copy in Facebook I&nstagram Advertising

• Optimize your Ad Copy and do result-oriented Targeting

Understand LinkedIn Marketing In B2B Businesses

• Understand LinkedIn basics and how to do lead generation on LinkedIn

• ~ Know how to create LinkedIn Company Page, Groups, and Developer API

• Go through different LinkedIn Ads and understand how to run

• them to generate leads

• Delve into LinkedIn for HRs, Job-Seekers and Businesses Programs

Learn YouTube Marketing

• Delve into the basics of YouTube Marketing

• Understand the best YouTube Marketing Practices & Tools Know YouTube Ads and understand their dynamics

• Go through case studies of viral national and international YouTube Campaigns

• Learn key Idiosyncrasies of Successful Video Marketing

Delve Into Social Media Marketing Analytics

• Learn how to do Measurement on Social Media

• Go through the Framework for ROI Measurement

• Understand how to create an RO! Metrics Dashboard for SMM

• Find out different Social Media Marketing Tools to Measure ROI