Basic Social Media Course

Course Description:

Everyone is utilising social media these days for a variety of reasons. From just keeping up with their friends who’ve moved overseas to marketing the business that they’ve just started, making use of social media has become a big part of everyone’s lives.

Are you using social media?

If not, do you want to use social media?

The Digital School of Marketing’s Basic Social Media Certificate has been carefully designed to teach students the basics of the major social media platforms so that you can apply what you’ve learned to other platforms and have meaningful interactions in these networks.

What is the course duration for basic social media classes?

On average it takes 2 months to complete

What you will learn on the Basic Social Media Course

Learning outcomes and benefits:

• How to market on various social media channels – The best way to build out effective campaigns for a number of different social media channels such as Facebook, LinkedIn, Instagram, Snapchat and Pinterest.
• Content Marketing for social channels – How you can tailor your content effectively for the various channels and target markets in order to generate maximum leads in addition to social engagement.
• Building Brands on Social Media – How to build your brand’s message effectively as well as constantly for professional exposure.
• Social Media Advertising – how to build lead-generating advertising in addition to engaging adverts by making use of different social media adverting platforms.
• Social Media Analytics – How to read as well as optimise your social media channels by making use of your analytical data that is unique to each platform.
• Controlling a social media community – How to recognise your social media personas and design strategies in order to engage as well as handling online social reputation.

The accreditations and endorsements that the Digital School of Marketing

CPD services body of the UK

The Digital School of Marketing is a member of the Interactive Advertising Bureau (IAB).

The Digital School of Marketing is a MICT SETA Accredited College.

Our Basic Social Media Certificate will give you the fundamental skills you need to navigate the social media landscape and become proficient in the must-have skill of social media marketing. The Basic Social Media Marketing Online Course is conducted over a 12-week period and, in addition, is considered to be the standard in social media marketing in South Africa as well as around the world.