BCom in Business Innovation

The degree focuses on business start-up theories and models that can meaningfully apply to and create tech-based projects. BCom students apply market research and entrepreneurial strategies to real digital outcomes for testing and greater probability of release to the marketplace. 

The tech-focused outcomes allow students to collaborate in a team to realise their businesses through tech prototyping and exploration of new technologies with more immersive experience content such as Augmented Reality, Mixed Reality and Virtual Reality.

Each students role in the business relates to their chosen discipline and they work together to develop, research and prepare to launch a business start-up to be tested and monetised.

The tech-focus in the AFDA School of Business Innovation & Technology considers the necessity for students to learn coding techniques as well as Augmented Reality, Mixed Reality and Virtual Reality amongst other technologies.

Research shows that Virtual Reality (VR) and Augmented Reality (AR) will become the computing platforms of the future (Goldman & Sachs 2016). VR and AR are changing how we design, create, and experience everything from retail, to architecture, health industries, engineering, education and entertainment.

Global venture capital has invested $3.5 billion in VR and AR in the last two years and research shows that $30 billion will be invested in VR & AR by 2020 because VR & AR are destined to replace the future of computing, as these technologies begin to disrupt the PC and smartphone as they evolve towards smart glasses.

This exponential leap towards immersive computing will affect all spheres of commerce (Goldman & Sachs 2016; Scoble & Israel 2017). Globally the VR and AR market will be worth $215 billion by 2021 (statista.com). 

There are many benefits to this in that the integration of entrepreneurship and technology located in the two business hubs (AFDA Johannesburg and Cape Town campuses) will create many opportunities for students through collaboration, resources and deeper learning opportunities for your benefit.

This differentiates the AFDA BCom degree to any other business or IT degree programmes available and adds more value for our current and future students doing this qualification. 

The Goal:

• To graduate with an accredited and registered degree or higher certificate

• To be part of an internationally recognized education institution

• To be empowered with competitive, professional and innovative skills

• To become part of a network of highly talented artists, entrepreneurs & practitioners

• To contribute to nation-building by growing the creative economy