Marketing professionals must demonstrate their ability to analyze, understand, and use data. In this course, you will use a variety of analytics tools (with a focus on Google Analytics) to interpret and present data.
DurationMarketing professionals must demonstrate their ability to analyze, understand, and use data. In this course, you will use a variety of analytics tools (with a focus on Google Analytics) to interpret and present data.
Course Outline
Aligning measurement with strategic objectives
Measurement methodologies and tools for different digital marketing channels
Overview of analytics tools: what to use when and how to use the most important tools
Insights from data: customer profiles and segments
Conversion funnels and goals and conversion optimization
Attribution methods, models and how to put an attribution system in place
When and how to merge online and offline data
Basic introduction to Google analytics and Google tag manager
Notes
When you register for this course, you also will be registered automatically into the required Advanced Excel for Data Analytics workshop.
All students must bring a laptop to class (in-person sections)
SMU Continuing and Professional Education (CAPE) has offered noncredit learning experiences for the DFW community and beyond since 1953. SMU CAPE programs provide accessible and meaningful learning experiences in today’s hottest topics.
Choose from more than 14 professional certificates and boot camps in technology, communications, marketing, design, law and finance. Join us for interactive and on-demand short courses to impact your career or inspire creativity.
Certified Digital Marketer Course if offered By University Of Denver.Learn the tactical and strategic skills you need to become a digital marketer and transform your career in just 10 weeks.
The Certificate in Digital Marketing is ideal for those searching for an entry level marketing position or those seeking an understanding of the subject. Students will gain the knowledge necessary to meet the challenges and opportunities faced by today’s marketing specialist.
This module takes you through all the basics, helps you explore the buyer journey and stays rooted in practice. The goal is always to keep things clear and actionable.
This program will provide students with the skills to build digital marketing channels for an effective, customer-focused strategy and utilize applications and tools to create content, build a web presence and measure and analyze online performance.
Digital Marketing Course is offered by Unique System Skills. Boost website traffic, generate potential leads & increase sales revenue with better brand awareness… just like experts and agencies do it. You will be eligible candidate for Google certification.
About Coursetakers.com
Coursetakers.com is more than a decade old course aggregator and Online course platform that helps students find courses and compare course prices from Training providers in the USA, by just submitting their inquiry through the website. Coursetakers also helps Institutes, Universities and Online Instructors market their courses, gain leads and get more students to enroll into their courses.
© 2025 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy
Online
USA
UK
India
UAE
South Africa
Canada
New Zealand
Australia
Malaysia
Singapore
Saudi Arabia
Egypt
Jordan