Developing and managing your brand is a key component of success in the business world. Brand Management Concentration will help you learn about new product development processes, how to build, manage, and guard strong brands, how tactical product decisions affect the brand equity, and how to commun
Developing and managing your brand is a key component of success in the business world. Brand Management Concentration will help you learn about new product development processes, how to build, manage, and guard strong brands, how tactical product decisions affect the brand equity, and how to communicate the value of your brand over time.
You will be well-prepared for jobs like product manager, brand manager, brand representative/ambassador, and account coordinator/manager.
Courses offered include:
New Product Development
Integrated Marketing Communications
Strategic Brand Management
Marketing Strategy
This is one of 22 concentrations offered in the School of Business. Concentrations are available to all students and can be combined with all majors, including each of the majors offered by the School of Business.
Leading the Way
Accessibility at Siena College
Marketing Basic Certificate is offered by The City College Of Chicago. Since 1911, City Colleges of Chicago has been connecting students from across Chicago’s neighborhoods to economic opportunity.
Every telemarketing workshop teaches the account executives the skills needed to develop a relationship. They will learn the listening skills needed to wait for every answer, and learn to hear what the triggers are that are needed to close.
Activate your brand/marketing strategies through online outreach channels. Develop a portfolio of your work. Students will earn a certificate upon successful completion of all required courses.
Strategic Marketing for Competitive Advantage is based on Wharton’s popular MBA marketing management program, and unlike executive education programs offered elsewhere, it is taught by MBA faculty.
This course will examine why brands are important, the essential strategies for successfully marketing brands in today's digital economy, and how to manage and market your personal brand.
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