Get ready to work in a fast-paced, creative industry that evolves quickly. You'll learn how to create and foster value to the marketplace with a forward-thinking attitude.
DurationProgram Description:
Graduates will gain a fully integrated marketing and communications approach that effectively evaluates, plans, and implements an organization’s promotional activities and business objectives.
This major focuses on a digital and omnichannel world where shifting media consumption trends, global digital networks, and rapid growth of mobile communications has resulted in a need for marketing and communications professionals who can create cohesive and compelling brand messages that engage consumers while building brand equity.
Time commitment:
This is a two-year (four term) diploma program. A standard course load is five courses per term. Students can maintain full time status with at least three courses. Taking less than five courses per term will take longer to complete the program.
Learning Options:
The Business Administration diploma program consists of core business courses and major specific courses to develop industry specific skills. Core courses are available both in class and online. All major courses are available in class with only some courses available online.
At Bow Valley College, we value your support, especially during these uncertain times.
Our students can face many barriers during their education, and they juggle many responsibilities including their studies, employment and caring for family members.
During the COVID-19 pandemic our students faced increased adversity, and our donor community responded, and we thank you! As our students adjust to a return to in-person learning, your support is needed now more than ever.
On November 30, Bow Valley College is participating in Giving Tuesday, a "global generosity movement unleashing the power of people and organizations to transform their communities and the world".
We are excited to host our first-ever Giving Day, with a goal of raising $40,000 to support student awards and bursaries and access to education for all students. Bow Valley College is pleased to welcome donations from all over the world
You’ll “learn by doing” the kind of marketing that leads to revenue. Faster, leaner, more effective campaigns designed for measurability. Marketing across the buyer journey, from awareness to retention & expansion. Building better messaging & assets.
This course is designed for marketing professionals who are responsible for researching, developing, and spearheading initiatives within their organization.
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy.
The Shop! MaRC Program is the industry’s only globally recognized credential that keeps retail individuals current on retail environments and experiences.
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