Get ready to work in a fast-paced, creative industry that evolves quickly. You'll learn how to create and foster value to the marketplace with a forward-thinking attitude.
Program Description:
Graduates will gain a fully integrated marketing and communications approach that effectively evaluates, plans, and implements an organization’s promotional activities and business objectives.
This major focuses on a digital and omnichannel world where shifting media consumption trends, global digital networks, and rapid growth of mobile communications has resulted in a need for marketing and communications professionals who can create cohesive and compelling brand messages that engage consumers while building brand equity.
Time commitment:
This is a two-year (four term) diploma program. A standard course load is five courses per term. Students can maintain full time status with at least three courses. Taking less than five courses per term will take longer to complete the program.
Learning Options:
The Business Administration diploma program consists of core business courses and major specific courses to develop industry specific skills. Core courses are available both in class and online. All major courses are available in class with only some courses available online.
At Bow Valley College, we value your support, especially during these uncertain times.
Our students can face many barriers during their education, and they juggle many responsibilities including their studies, employment and caring for family members.
During the COVID-19 pandemic our students faced increased adversity, and our donor community responded, and we thank you! As our students adjust to a return to in-person learning, your support is needed now more than ever.
On November 30, Bow Valley College is participating in Giving Tuesday, a "global generosity movement unleashing the power of people and organizations to transform their communities and the world".
We are excited to host our first-ever Giving Day, with a goal of raising $40,000 to support student awards and bursaries and access to education for all students. Bow Valley College is pleased to welcome donations from all over the world
Students will understand how companies use marketing strategies to achieve organizational objectives. Through assignments and projects, students will make strategic marketing decisions related to product, pricing, distribution, and marketing communication.
The Certificate in Brand Management will help you develop and execute superior strategies that align brand and business goals. You'll learn how to track brand equity and value, evaluate the return on investment (ROI) of individual marketing investments and explore and develop new leadership skills.
If you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning.
The Marketing Coordinator Diploma is designed to prepare students for entry-level marketing support positions relating to a variety of integrated marketing and communication activities.
In this course, students will examine how marketing is practiced in Canadian business today. They will explore the purpose of marketing, the environmental forces, how target customers are identified and the process of market segmentation and positioning.
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