Get ready to work in a fast-paced, creative industry that evolves quickly. You'll learn how to create and foster value to the marketplace with a forward-thinking attitude.
DurationProgram Description:
Graduates will gain a fully integrated marketing and communications approach that effectively evaluates, plans, and implements an organization’s promotional activities and business objectives.
This major focuses on a digital and omnichannel world where shifting media consumption trends, global digital networks, and rapid growth of mobile communications has resulted in a need for marketing and communications professionals who can create cohesive and compelling brand messages that engage consumers while building brand equity.
Time commitment:
This is a two-year (four term) diploma program. A standard course load is five courses per term. Students can maintain full time status with at least three courses. Taking less than five courses per term will take longer to complete the program.
Learning Options:
The Business Administration diploma program consists of core business courses and major specific courses to develop industry specific skills. Core courses are available both in class and online. All major courses are available in class with only some courses available online.
At Bow Valley College, we value your support, especially during these uncertain times.
Our students can face many barriers during their education, and they juggle many responsibilities including their studies, employment and caring for family members.
During the COVID-19 pandemic our students faced increased adversity, and our donor community responded, and we thank you! As our students adjust to a return to in-person learning, your support is needed now more than ever.
On November 30, Bow Valley College is participating in Giving Tuesday, a "global generosity movement unleashing the power of people and organizations to transform their communities and the world".
We are excited to host our first-ever Giving Day, with a goal of raising $40,000 to support student awards and bursaries and access to education for all students. Bow Valley College is pleased to welcome donations from all over the world
Marketing & Human Resources course training is offered by Camosun Coastal Centre for all skill level. The Camosun Coastal Centre (CCC) brokers training to enhance workforce development in the shipbuilding industry.
Marketing Management liaise and network with a range of stakeholders, customers, suppliers and partner organizations to communicate with target audiences and manage customer relationships.
In this program you’ll develop technical, creative and business capabilities which can lead to a career in digital marketing, graphic design, digital media publishing, website development, advertising, sales, or freelance media production.
Marketing and strategic communications is the process of advertising, promoting, communicating, selling and distributing a product to a customer.
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of strategic brand management, marketing theory, marketing metrics, and IT tools and capabilities.
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