This training program is designed to develop the analytical skills needed for an effective Analytics & Insights implementation program. In this programme, participants will recognize the importance of business analytics and understand how to create a profitable business analytics project.
This training program is designed to develop the analytical skills needed for an effective Analytics & Insights implementation program. In this programme, participants will recognize the importance of business analytics and understand how to create a profitable business analytics project.
Specifically, participants will acquire knowledge about predictive modeling, segmentation methods, deploying effective customers scoring and profiling models, and perform valuable customer chu programmes to limit defection.
Participants will develop their analytical competencies and in particular learn how to implement an appropriate method of market segmentation effectively analyzing unstructured data with text mining.
Analytical concepts, methods, tools, software and statistical techniques will enhance analyst's skills, enabling them to contribute to higher profitability and economic value creation for their organization.
Outlines
Integrate Analytics into a broader Big Data project.
Understand how to use Analytics for better accuracy in decision making.
Create value using insights and knowledge gained from customers and other relevant.
Databases.
Understand methods & processes used to implement an effective Analytics-based project.
Perform a successful Business Analytics campaign by:
- Developing a better knowledge of the market and its structure.
- Implementing an effective cross selling campaign.
- Creating a valid predictive project which leads to higher profitability.
A good understanding of the basic statistical Analytics concepts.
Ability to use Analytic software appropriately and to maximum effect.
Implement profitable segmentation and predictive models, based on effective analytical techniques.
Who Should Attend
This program is designed for executives, managers and directors from:
Product Design and Development
Business & Data Analysis
Marketing
Loyalty / Retention
Customer Management
Customer Communications
Customer Engagements
PR
CRM
Sales and Channel Management
Merit Global Training was started with a vision to work towards bridging the knowledge gap for business executives to handle ever changing & challenging business environment across the globe. We ensure this by delivering world class learning solutions for business executives across various sectors.
Our learning solutions are well researched & valuated by subject matter experts for the concerns' sectors, thus ensuring powerful content delivery to the executives and transfer of knowledge back to work place. Our constant lookout for upcoming disruptive trends has helped us to be ahead of curve.
We work along with independent professional organizations across the global to Develop, Design & Deliver our learning solutions to business executives, which plays important role in overcoming the present & future business challenges and impact the business outcome. Hence we have become trusted learning partners to various Multi National Corporations, Government agencies and regional conglomerates.
We have worked with our clients on customized requirements on learning solutions for their senior executives to enhance their performance outcomes to impact business bottom lines.
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